Branding
What model are you?
If you are building a new business or revamping an existing product or service a great place to start is by getting super clear on your business model. Landing your next 5 clients will be much easier when you nail down this part. Like lots of things, it’s simple once you know how. What is…
Read MoreWhy Is Knowing Your Ideal Client Such A Big Deal?
Many business coaches and consultants (including me) teach about how important it is to identify your ideal client first. It’s step one when building a website. It’s step one when you want to start a podcast. How can you know what networking events or online groups to join without knowing who they are? Your logo…
Read MoreVoice Mail with a Message
Ring, Ring… “You’ve reached the voice mailbox of (Your Name). Please leave a message after the beep.” “Thanks for calling (Your Company), we’re sorry we can’t take your call right now. Please leave a brief message and we will return your call as soon as possible.” YAWN! What do callers hear when they reach…
Read MoreCreating Your Speaker One Sheet
If you are a speaker or want to position yourself as a speaker, one simple yet highly effective tool to have at the ready is a speaker’s one-sheet. A one-sheet is a snapshot of your expertise and why an organization should book you as their speaker. It’s called a one-sheet because it fits on one…
Read MoreHow to Assess a Speaking Opportunity Request
You probably already know that public speaking is one of the best ways to raise your profile and find new clients. Once you start speaking and you exude confidence as you convey your message, you will likely find other speaking requests rolling in. This is because organizations need great speakers. While it is a boost…
Read MoreA Simple 3-Step Strategy to Build Buzz
Most business owners will tell you that they get the vast majority of their leads through referrals and word of mouth. While that is probably true, those leads and referrals come in because you’ve done something to build a relationship with the person who is referring you. In other words, you’ve built your reputation and…
Read MoreWhere’s Your Social Proof?
What do you think when you see a long line outside of a store, movie theatre, or restaurant? If you come upon a group of people looking up at the sky, do you look up also, almost involuntarily? Like it or not, its human instinct to think that if other people are doing something, it…
Read MoreWhy Should I Choose You?
Differentiate yourself…stand out! This is an area that is all too often overlooked or avoided. Perhaps you haven’t given it any thought or maybe it’s because you are too close to the situation. Many times we take for granted the things that set us apart. When something comes naturally to us, we tend to think…
Read MoreWho Are You? Where’s Your Bio?!?
Where’s your bio? I’ve often said that the home page is where you let people know they are in the right place and the bio or About page is where you let them know they are working with the right person. I’m surprised at the number of websites I visit who do not have this…
Read MoreWhat type of website domain should I choose~.com or .net?
I have had many conversations over the years with clients about choosing the right website domain. The debate over .com domains vs .net domains is a common part of the discussion so I found it amusing when I saw this clip of iCarly with Carly & Sam emphasizing the .com of iCarly.com. Losers is kind…
Read More