When the magic pill isn’t working (+ download)

Magic pills. The quick fix. The six-figure launch. The seven-figure blueprint. It’s no wonder many of us feel frustrated and misled. The promises and hype surrounding marketing information, and online marketing, in particular, is enough to make anyone a cynic. Which is why I want to encourage you to pursue strategies that are proven. That’s…

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Staring at the blank screen? This will help…

You’ve decided to build your list and communicate on a regular basis. That’s awesome. Now you’re wondering what to say and maybe even how to say it and what if you hate to write?!?!? No problem. I’ve got you covered. Let’s talk methods. Keep in mind that you can share your content via your emails,…

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If the money is in the list, what’s keeping you from growing yours?

We’ve heard that the money is in the list but I know it can be intimidating and/or overwhelming to actually grow one. As promised, September is going to be filled with email marketing info that will help you move forward more confidently. Speaking of email, I’m sure you’ve probably heard at some time or another…

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What if growing your list was easy?

Thanks for the feedback about growing your list. With your blessing (I hope) I’m going to talk about it a little more. Think of it as list-building with a twist! As time has gone on in my business, I’ve had better results when it comes to growing my list, but a while back I really struggled…

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What if you sent fancy invitations?

Don’t be mad at me, but it’s time to have an honest no-holds-barred conversation about list building. It’s a topic you’ve heard about before. I’ve talked about it plenty myself. And I’ve figured out a few things that I want to pass along . When I hear “list building” in the online marketing world, it…

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Why Is Knowing Your Ideal Client Such A Big Deal?

  Many business coaches and consultants (including me) teach about how important it is to identify your ideal client first. It’s step one when building a website. It’s step one when you want to start a podcast. How can you know what networking events or online groups to join without knowing who they are? Your logo…

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Missing Opt-In

where is your opt-in?

You went to all of the trouble to get me to your website and now what? Were you hoping for a one hit wonder? We’ve met and I may be a little intrigued. How do you expect for us to stay in touch? Okay, I might bookmark your site but that’s no guarantee that I’ll…

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Call to Action?

call to action

I was doing a little research for an upcoming webinar and came across the following call to action. What do you think…effective? “Give us a call; we are sure you will not regret it.” Clunky at best. I thought it was extremely weak. It definitely would not move me to action. It would never occur…

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