Ideal Market
More Clients The Simple Way
Many small business owners experience the slumping sales cycle far too often. This leads to a bit of desperation followed by a flurry of activity. New business arrives and we’re off and running until there’s not enough new business coming in. Lather. Rinse. Repeat. Uggh! I’ve so been there more times than I care to…
Read MoreWhat model are you?
If you are building a new business or revamping an existing product or service a great place to start is by getting super clear on your business model. Landing your next 5 clients will be much easier when you nail down this part. Like lots of things, it’s simple once you know how. What is…
Read MoreWhat if you sent fancy invitations?
Don’t be mad at me, but it’s time to have an honest no-holds-barred conversation about list building. It’s a topic you’ve heard about before. I’ve talked about it plenty myself. And I’ve figured out a few things that I want to pass along . When I hear “list building” in the online marketing world, it…
Read MoreFinding Your Ideal Audience
Your ideal client. Wouldn’t it be great if they came running to find you? Throwing money at you to do the thing that you do so well? Eventually that can happen. In the meantime, as a small biz owner/entrepreneur, it’s up to you to find them. Ever heard of your reticular activating system? It’s going…
Read MoreYour Purpose Isn’t Clear
Your purpose isn’t clear. Why are we here? Yes…we. There’s you and there’s me, your website visitor. You have a great idea, product, service. It’s important to know what you want your website to accomplish. What do you want to communicate with me? What action(s) do you want me to take? This is yet another…
Read MorePoints to Ponder
In the beginning of the book, How to Say It: Marketing with New Media by Lena Claxton & Alison Woo, they pose 5 broad questions worth passing on. These questions are especially interesting to explore as you set intentions and goals and look at growing your practice. Your answers will be very helpful in…
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