Marketing
Tips for Bringing Your Brick and Mortar Business Online
So, you have a successful business in the real world. That’s amazing! Building a business, online or off, takes a ton of work and dedication. Big kudos to you for taking those steps!
Unfortunately, there are still many brick and mortar business owners that exhibit a lot of the same patterns. One HUGE mistake I see again and again is that brick and mortar business owners tend to neglect their online presence. This leaves a ton of money on the table!
Read MoreHow To Get Lucky In Business (And Life!)
With St. Patrick’s Day around the corner, there’s a lot of talk of luck going around. Personally, I don’t have much patience for leaving things to “chance” or “luck” that shows up willy nilly.
I’ll be upfront with you: There’s no magical pot of gold at the end of the rainbow! Hell, there’s no end to the rainbow and we all know that. BUT, that doesn’t mean you can’t be lucky in business.
Use these tips to begin creating your own version of lucky!
Read MoreMy Three Favorite Places to Network
Networking can feel overwhelming because there are so many places to network online and offline, and at the same time you may not be sure where exactly your audience is hanging out. And when you have figured it out, what do you do when you get there? What do you actually say?
If you know you need to network but aren’t sure where to start, here are three of my favorite ways to connect with people in my industry and generate more leads for my business.
Read MoreSocial media posts need refreshed?
Coming up with content ideas regularly can be overwhelming and time consuming, especially when you’re juggling everything else you do along with several different social media accounts. It’s not uncommon for entrepreneurs to have 4, 5, 6, or even more social media accounts across at least as many platforms. That’s a lot of content to come up with on a regular basis!
Read MoreLet’s Plan Your Holiday Specials!
It might only be October, but if you haven’t started planning your strategy for the holiday season, you’re cutting it close. Whether your business is product or service-based, holiday promotions, when done correctly, can be a huge boost in your bottom line, right in time for the end of 2017! A note about reducing prices:…
Read MoreIt’s So Much Easier When You Know Who!
When you identify who is most likely to purchase your products and services it simplifies everything else. It provides clarity and makes it so much easier to avoid the shiny distraction. It’s a non-negotiable step one. This isn’t about demographics, it’s about people. Use this 5-step process and get ultra-clear on your WHO. 1. Be…
Read MoreMore Clients The Simple Way
Many small business owners experience the slumping sales cycle far too often. This leads to a bit of desperation followed by a flurry of activity. New business arrives and we’re off and running until there’s not enough new business coming in. Lather. Rinse. Repeat. Uggh! I’ve so been there more times than I care to…
Read MoreThe Magic of Momentum
Is 2017 going to be your year? I hope so. It’s already shaping to be a big year for The Entrepreneur’s Toolbox. Some days it feels like a dance. Shuffling resources, switching gears, building business momentum, and keeping my eye on my goals all while taking care of home and family isn’t always easy. That’s…
Read MoreBe the drop, not the bucket
Lots of business gurus preach hustle and drive and pushing through. We’re told to burn the boats, make it happen and get out of our own way. But what if they’re wrong? I happen to think they are. Or at a minimum, misguided. What if we, instead, embraced ease and flow and worked with our…
Read MoreStrategic Content Curation Workshop
Blog posts, email marketing, social media…the thing that fuels them all is content. And hopefully, that content is driving people back to you and your website again and again. And of course, when they get there they’re looking for…you guessed it…more content. As a small business owner and entrepreneur, you can only produce a limited…
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