With St. Patrick’s Day around the corner, there’s a lot of talk of luck going around. Personally, I don’t have much patience for leaving things to “chance” or “luck” that shows up willy nilly.
I’ll be upfront with you: There’s no magical pot of gold at the end of the rainbow! Hell, there’s no end to the rainbow and we all know that. BUT, that doesn’t mean you can’t be lucky in business.
Use these tips to begin creating your own version of lucky!Read More
Networking can feel overwhelming because there are so many places to network online and offline, and at the same time you may not be sure where exactly your audience is hanging out. And when you have figured it out, what do you do when you get there? What do you actually say?
If you know you need to network but aren’t sure where to start, here are three of my favorite ways to connect with people in my industry and generate more leads for my business.Read More
When you identify who is most likely to purchase your products and services it simplifies everything else. It provides clarity and makes it so much easier to avoid the shiny distraction. It’s a non-negotiable step one. This isn’t about demographics, it’s about people. Use this 5-step process and get ultra-clear on your WHO. 1. Be…Read More
Is 2017 going to be your year? I hope so. It’s already shaping to be a big year for The Entrepreneur’s Toolbox. Some days it feels like a dance. Shuffling resources, switching gears, building business momentum, and keeping my eye on my goals all while taking care of home and family isn’t always easy. That’s…Read More
Lots of business gurus preach hustle and drive and pushing through. We’re told to burn the boats, make it happen and get out of our own way. But what if they’re wrong? I happen to think they are. Or at a minimum, misguided. What if we, instead, embraced ease and flow and worked with our…Read More
I recently read that each of us is bombarded with about 5000 marketing messages as we come and go; online and in real life. It’s no wonder that there are times when even the best information gets lost in the shuffle. In our efforts to reach and connect with our ideal client I’ve focused on what…Read More
Your ideal client. Wouldn’t it be great if they came running to find you? Throwing money at you to do the thing that you do so well? Eventually that can happen. In the meantime, as a small biz owner/entrepreneur, it’s up to you to find them. Ever heard of your reticular activating system? It’s going…Read More
Many business coaches and consultants (including me) teach about how important it is to identify your ideal client first. It’s step one when building a website. It’s step one when you want to start a podcast. How can you know what networking events or online groups to join without knowing who they are? Your logo…Read More
You are ignoring your audience. (cue gasp) Not intentionally mind you, but it’s happening all the same. I know summer time is for slowing down, smelling the roses and lazy days at the pool. I’m right there with you. In fact, I could be the leader of our merry band. But it’s still no reason…Read More
Relationship building is a fundamental foundation for any successful business. When your business is completely online, it’s even more important to understand that relationships matter. With millions of existing websites and more being built every day, the competition is fierce. Remember that technology is only the way you deliver your ideas and products. Unless you…Read More