If you already have several info products that you’re selling separately, a great way to create additional recurring income is to create a membership site where customers can pay a monthly or annual fee to access those courses and any others you create during their membership.
You can also add other value such as access to a Facebook mastermind group, monthly Q and A calls, or access to other exclusive content like resource lists and mini workshops.
But how do you actually make this happen? What are the nuts and bolts to creating a membership site?Read More
“Some people want it to happen, some wish it would happen, others make it happen.” ~Michael Jordan Which one are you? There’s nothing wrong with wishing for good things. Humans are hard-wired to think beyond themselves and ponder what could be. We’re taught to think of the possibilities. We celebrate a world with options and…Read More
Magic pills. The quick fix. The six-figure launch. The seven-figure blueprint. It’s no wonder many of us feel frustrated and misled. The promises and hype surrounding marketing information, and online marketing, in particular, is enough to make anyone a cynic. Which is why I want to encourage you to pursue strategies that are proven. That’s…Read More
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and…Read More
I’m not referring to your navigation or menu label. The page title is what search engines read & rank. The page title is very easily one of the most important attributes on your webpage. Surprisingly, it is very often given very little consideration…especially by new and/or small businesses. It is a summary of what the…Read More
What do you think when you see a long line outside of a store, movie theatre, or restaurant? If you come upon a group of people looking up at the sky, do you look up also, almost involuntarily? Like it or not, its human instinct to think that if other people are doing something, it…Read More
Differentiate yourself…stand out! This is an area that is all too often overlooked or avoided. Perhaps you haven’t given it any thought or maybe it’s because you are too close to the situation. Many times we take for granted the things that set us apart. When something comes naturally to us, we tend to think…Read More
I’ve looked around your site and it looks great. There are colorful pictures, plenty of white space, and interesting content. It was a pleasant 3-4 minutes and now I am ready to leave. What?!?!? Why? There isn’t a clear call to action. You aren’t asking me to do anything. Yes, there might be an opt…Read More
Where’s your bio? I’ve often said that the home page is where you let people know they are in the right place and the bio or About page is where you let them know they are working with the right person. I’m surprised at the number of websites I visit who do not have this…Read More
I have had many conversations over the years with clients about choosing the right website domain. The debate over .com domains vs .net domains is a common part of the discussion so I found it amusing when I saw this clip of iCarly with Carly & Sam emphasizing the .com of iCarly.com. Losers is kind…Read More