Many small business owners experience the slumping sales cycle far too often. This leads to a bit of desperation followed by a flurry of activity. New business arrives and we’re off and running until there’s not enough new business coming in.
Lather. Rinse. Repeat.
Uggh! I've so been there more times than I care to remember.
It’s understandable but it’s not necessary. As a small business owner, you must allocate your resources effectively. You can’t do all the things all the time. Serving your clients definitely comes first. But if that is at the expense of your business and personal health, it’s time to make a few changes.As a small business owner, you must allocate your resources effectively. You can’t do all the things all the time. Click To Tweet
Landing your next 5 clients is a way to think about the processes. If you can figure out how you get the next 5 and put a process in place to repeat the cycle, then the next, 5 and the next 5 and on and on – you get the idea, don’t you? It will provide a consistent flow of business that will be healthier for your bottom line and your stress level.
I say this a lot but it’s still worth repeating one more time. First, you have to know the WHO part of the equation. Who are you marketing to? This goes beyond the demographics. The better you know your audience, the easier it is to connect with them, serve them and ultimately make them raving, paying fans.
Once you know who then we’ll figure out the WHERE. Are you connecting on Facebook or LinkedIn or in person at an event? Who else is marketing to them? Can you share a promotional campaign and leverage your combined contacts?
Finally, we get to the HOW. Many clients tell me if I had more time or resources or help, I’d be able to bring in clients consistently. I understand. But I also know that if you don’t figure out the best method for you and your business you run the risk of never creating a consistent revenue stream that allows for growth and investment back into the business.
At some point, you have to change the cycle. That’s what Landing Your Next 5 Clients was created to accomplish. I don’t want anyone reading this blog post to continue to be frustrated by the lack of clients and the stress of not enough income.
P.S. If blogging is part of your HOW, my friend Phyllis Nichols over at SoundAdvice Sales & Marketing just wrote a great article + a template download. Click here to check it out.