Business Tool Tips: Why I Love ConvertKit
You've probably heard a lot about ConvertKit. The question is, does it live up to the hype?
Here's my two cents:
I've tried just about every email marketing platform out there and ConvertKit is my favorite for their tier of email marketing. Think Mail Chimp, iContact, Aweber, etc.
It works a little differently from a lot of the more well-known ESP's, but in this case, different is good. ConvertKit rethinks a lot of the givens in email marketing like design and how to organize and reach subscribers.
ConvertKit has been a game changer for me and my business.
Why I Love ConvertKit:
Segmentation = more targeted messages = more opens, more clicks, more sales
ConvertKit has a very simple, yet robust system for list segmentation (so you can target and test your emails to get the most clicks and sales) and it's super easy to put things together. You can use tags to organize and segment subscribers rather than maintaining a bunch of different lists.
This means you can target subscribers who have shown interest in a certain topic, who have signed up for a certain opt–in, who have opened (or not opened) certain emails, who've taken certain courses, etc, and tailor your messages just to them.
I like this system sooo much better than sending the same email to several different lists, because what if someone is on more than one list? Then they’ll get the same email multiple times, and nobody needs that kind of inbox mess. Their tagging system eliminates that problem.
ConvertKit charges a flat fee vs paying per subscriber
I also love that you pay a flat monthly fee instead of paying per subscriber. You don't want to be punished for having a huge, awesome list!
This is especially handy when you start having multiple opt–ins and lists. You don't want to pay for the same subscriber twice! When I was doing a webinar a month, if someone signed up for all 12 webinars, that one person counted as TWELVE subscribers! Double dip, much? ConvertKit's system makes a lot more sense, because you can tag the same subscriber with different categories and avoid paying more or sending the same message twice. Another win for the tagging system!
I love this because it allows your list and your business to grow without the extra hassle.
With ConvertKit, it’s easy to avoid spam filters. The formatting for your emails is text based and clean-looking, which means it's easier to flow through filters because your messages won't be a bunch of weird code that makes inboxes angry.
Spam filters seem to think a lot of images and fancy stuff = spam, so that email you spent two hours designing goes right into your subscribers’ e-trash. No good. You want your emails to get read, right?
Quick and simple design
The best part of ConvertKit is that it only takes me a few minutes to put an email together. Because mine are written beforehand, I just have to paste in the content, do a few minutes of simple formatting, and schedule when I want them to land in your inbox.
Some other awesome perks of using ConvertKit:
- Uses simple navigation and flow chats. That's my kind of program!
- Their customer support is wonderful.
- If you have a big list (over 5,000 subscribers), their team will migrate it over for you.
- You can just write and design everything in one window, and it's easier than a word processor. I love it because I find it very intuitive to use, much more than a lot of other mailing list services I've used.
- Makes drip campaigns and automations super simple.
- It’s very visual, which is great for visual learners, a lot of creatives, and people who like to organize visually (aka me).
- It tracks purchases for you.
- Split testing is included.
- There’s no limit to the number of content upgrades you can have.
- Easy to integrate with most eCommerce platforms and membership sites.
- You can integrate your RSS feed to automatically send posts. I love anything that saves me time!
- You can use it to host landing pages and opt–ins.
- Quick to set up.
ConvertKit has all the bells and whistles you could ever want in an email marketing list platform, but somehow it's not complicated to use. You can keep it simple or go full throttle with all the features, so its a platform that can grow with you.
I'll admit, it can be a little tricky in the beginning to figure out how this works using ConvertKit's if-then style rules. It's simply because it's a new concept to wrap your brain around, not because the system is complicated. And once those rules are set up, you're good to go!
I love ConvertKit, and I plan to keep on using it for a long, long time.
If you need help getting set up, we’re here to help! Feel free to set up a time to talk.
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