Have You Created Page Titles?

I’m not referring to your navigation or menu label. The page title is what search engines read & rank. The page title is very easily one of the most important attributes on your webpage. Surprisingly, it is very often given very little consideration…especially by new and/or small businesses. It is a summary of what the page is about and ranks highly in Google’s algorithm. The page title is the main tool to draw new traffic to your site as it is typically the clickable headline on search engine results pages.

The page title is also used as the default label when someone bookmarks your site in their favorites. Use keywords in your page title, including your company name for the home page.

For example:

• Best Social Media Workshops
• Freshest Bagels in Columbus
• Safe, Reliable, Fun Childcare for Preschoolers

© Teresa Cleveland, The Entrepreneur’s Toolbox