Kathy Tagenel-Freedom to Succeed -Ep10


This week's guest:
Kathy Tagenel, Zoom Strategies



Kathy Tagenel is an entrepreneur and a strategic business advisor. She is president of Zoom Strategies, Inc., the marketing strategies firm she started in 2004. Kathy has been working with Bob Burg to grow The Go-Giver Movement and build The Go-Giver brand and is proud to have served the past 7 years as President of Go-Giver International.   




Kathy’s background is in marketing, information technology, and management; her passion is working with entrepreneurs and intrapreneurs to help them develop and grow their businesses. She received her B.S. in Electrical Engineering from Northwestern University and her MBA from the University of Chicago. She is also a Kolbe Certified™ Consultant and helps individuals discover the freedom to be themselves.

She started her own consulting business in 1999 and previously had worked for large corporations such as IBM, Ameritech and Verio.

Kathy is an adventurer who loves to travel and boldly go where she’s never gone before! 


In this episode ~

Do you ever wonder why certain things drain you? Even the things that you love doing?

Kathy Tagenel shares why that may be happening and a tool that can help you understand it even better.

Kathy and I discuss:

  • How the Kolbe A ™ Index helped her understand  
  • The freedom that comes from understanding how you instinctively operate  
  • The 5 Laws of Stratospheric Success  
  • That being a Go-Giver allows you to operate and build relationships at a much deeper level  


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[bctt tweet="Listen to Kathy Tagenel share how taking and understand the Kolbe A Index has shaped her life and career." username="TeresaCleveland"]

[bctt tweet="When you give love, you're not losing anything. It only comes back to you even more. ~Kathy Tagenel" username="TeresaCleveland"]

[bctt tweet="The Go-Giver Way is to create value, touch lives, build relationships or networks, be real and stay open. ~Kathy Tagenel" username="TeresaCleveland"]

[bctt tweet="Sometimes it's during some of those most uncomfortable situations that we actually do the most growth. ~@TeresaCleveland" ]


Do you ever wonder why certain things drain you? Even the things that you love doing?

Listen in today as Kathy Tagenel shares why that may be happening and a tool that can help you understand it even better.

It's time for the Becoming a Profitable CEO podcast and it's all about providing you with the tools to succeed on this ever-evolving business-building journey. My mission is to make sure you know you are not alone, that it is possible and that you, yes YOU, CAN do this. You matter, the world is a better place for having you in it, and your voice is needed!

I’m Teresa Cleveland and I believe we can all make a difference and that having a successful online business is one of the best, most effective ways to do that.

Let’s get to it!

Teresa: Well, happy New Year, Kathy, it's so good to have you here. I trust you had a wonderful holiday season.

Kathy: Happy New Year, Teresa. I did. I hope you did, too. It's such an honor and a pleasure to be with you here today.

Teresa: Well, thank you so much. We did, we had a pretty laid back time, which you know, not all the travel and everything it had its pros and cons, as things did in 2020. So we're now at the beginning of a new year. Do you do word of the year, the theme of the year?

Kathy: Yes, I picked three words.

Teresa: OK.

Kathy: I like doing things in three. So mine are freedom, growth and joy.

Teresa: Oh my goodness.

Kathy: I'm looking for ways to expand my freedom. You know what I'm doing with my business, myself personally. Everything is about going to be focused on, is this something that helps me grow or not? And I want to do it to bring joy to myself and to others.

Teresa: Oh, I love that, because joy is one of those things, the energy, just when you get it, you get more of it. All right. Well, thanks. I'm going to ask everybody this now because it is really helped over the years as I've developed that practice. So thank you for sharing that.

Kathy, I have always admired your ability to organize and be on top of things. And you've been in business, now you've got Zoom Strategies, you've just come off of a 7 year term as President of Go-Giver's International. Just you've always juggled so many things. I'm sure there were a lot of moments where you shifted into that next level. Can you share something that really helped you as you grew as a profitable CEO?

Kathy: Oh, definitely. And one of the key things in my career growth was when I discovered the Kolbe Index and discovered what my striving, creative instincts are. And this was back in 2002 after having a 12 year corporate career. And then I went out on my own and had my own consulting business. And back when I was in corporate, I had went back to school to learn therapeutic massage. I was running marathons and I thought, well, this would be a great way to take care of myself while I was training and also a great skill to have to take care of family and friends.

And so I just did it on the side. It was this wonderful balance to my high tech, high stress day job. And then I would give therapeutic massages one or two on the weekend. And it was just a wonderful, wonderful balance. And then after I got married and moved to Albuquerque, I thought, well, maybe I'll do massage full time. And I quickly found out that that didn't work for me. It was really crazy. It wasn't, you know, it's a physical thing that you do, but it was more there was a mental stress about it that I didn't understand. And it was at that time I discovered Kathy Kolbe and her work around Conation, which is our striving instinct. It was actually through Robert Kiyosaki books. He mentioned that he had taken this assessment and that it was just so eye-opening and helping him understand an aspect of himself that was not his personality. It wasn't how smart he was, but it's how he took action naturally. So that totally opened my eyes and helped me see why trying to do massage all day long did not work for me in terms of my mental energy.

My strength is my ability to envision solutions. I'm not that real hands-on kind of person. So while I can do one or two massages, great, then I sort of run out of that kind of mental energy to be able to do that. So that took me back into the business world.

Teresa: I think that's so interesting because so many times we do that where it feels like, oh my gosh, I love this. I could do this all day until we start doing it all day. But you're like, I love this. It was so wonderful and now I dread it. Or, you know, I'm just so drained by it.

Tell us more about the Kolbe, because I know for me it's been a huge shift in my entire life, not just my business life, but my entire life. Everything makes sense.

Kathy: Wonderful, I love hearing that. And I sort of felt that way about myself when I got my results.

Just a little overview for everyone listening. So what the Kolbe Index identifies is what Kathy Kolbe refers to as your driving instincts. Whenever you're striving to accomplish something, meaning you're actually using mental energy. So that's different than like a habit, like tying your shoes. You can do that without even thinking about it. But when especially at work, when you are trying to solve a problem, make a decision, you are using your mental energy and we each have a certain amount, she says, one hundred ergs. So if you sleep well, when you wake up, your mental energy tank is full, just like your physical energy is full. Right? And so what she's identified is there's these four action modes, four ways in which we instinctively take action. And so the assessment just identifies where you fall on this continuum. For instance, Teresa, we'll start with what she refers to is the fact finding mode, and that is your instinct to probe its how you will gather information.

So at one end of the spectrum are people who initiate that way. Their instinct is to gather a lot of details. They will ask a lot of probing questions you yourself initiate in the fact finder, which has served you really well as an entrepreneur.

And then at the opposite end of the spectrum are people who simplify. They don't need a whole lot of information in order to take action. And actually, if you try and give them too much, they're the ones that immediately sort of the eyes glaze over and they check out because they just don't have that need.

And that's the difference it isn't a preference. It's not like a social style or a personality. This is an instinctive need of how you will do things. So it's how, not what or why, but how you do things. Which is very, very liberating.

We'll talk about the QuickStart mode because we have CEOs on the line and a lot of CEOs will tend to initiate in QuickStart. QuickStart is our instinct to handle risk and uncertainty. And when you have a business, you're dealing with a lot of risk and uncertainty. Right? That's why entrepreneurs, business owners will tend to be on the initiating end of that spectrum because they can withstand and actually can thrive on having risk and change in their life.

And on the other end of that spectrum are individuals who their strength is to stabilize so they will keep things running smooth. They will change, but they'll need to understand what stays the same before they will be able to change that. That's just a little highlight. I know I could talk probably for hours about it.

Teresa: I think we've talked about this before, being with me, being a 7 in Fact Finder and a 9 and QuickStart. I feel like my 7 feeds my 9 and helps me be prepared for those situations where I do have to make those decisions and everything else.

For everybody listening, it's Kolbe. K-O-L-B-E and I'm going to put a link in the show, notes where you can go ahead and check it out.

I highly recommend it. My whole life made sense after I took it. So there are four, Kathy, the Fact Finder and the QuickStart. And then what are the other two?

Kathy: There is the Follow Through, which is your instinct to pattern. Whether you on one end will organize and design, systematize. The other and are the adapters of the world. So if there's a system, they will naturally find a shortcut. They are the natural multitaskers. We all know that you can only do one thing in any given moment, but there are those and it's about how one's energy flows. There are individuals that just do better when they have many plates or balls in the air or plates spinning at the same time and they can put a little energy here, a little energy there. Whereas, there are other people, those who initiate in that mode, they're more they want to start a project and work almost to its end. That's just how their energy flows. So that's the follow through and it's on a continuum of a 1 through 10.

So, Teresa, you're the 9 in QuickStart, you have the quintessential entrepreneurial M0 you initiate with that 9 in QuickStart. So you're very future oriented, ideas just pop to you all the time. But then you use the Fact Finder, that 7 to then edit and decide which ones you think have the highest probability of actually being effective. So you don't share with the world all the ideas that flow in your mind because your self-editing, all of that.

And then the last mode is the Implementer. And that is how hands on a person is that, as I mentioned earlier, I found out I'm not going to be able to do massage full time because I'm not that hands on of a person.

My gift is my ability to envision in my mind and see things and plan things. And that works really well. And the opposite in the spectrum are the initiating implementors. Those are the men and women who are just gifted with their hands. They can do anything. They buy something that needs to be put together. They don't even look at the instructions. They can just look at all the pieces and put it together very easily. That is not me.

IKEA is not my favorite place because I don't like to always have to put everything together.

Teresa: I like IKEA to walk through and just think of the ideas and putting it all together. So that's always interesting to put it together in my mind, like rooms and layouts and that kind of stuff. But no, to sit and do it. No, thank you.

Kathy: That's why I have the handyman on speed dial.

Teresa: That's it. And it's interesting because as I see people in my life like Liam, who is 8, is I say all the time he's going to do something in life with his hands. He is always with his hands. He's right now downstairs putting together Legos. He gets these kits. And he will just he would do that all day if I let him. He gets so charged up by it. And so I see this in people in my life, I've heard of couples who did it and who understood each other better. What I really want to impress upon everyone is knowing what your Kolbe is, helps you then build the team as you grow your company to fill in your gaps. One of the things that I love about the Kolbe, when you take the assessment at the end, it says you have received a perfect score of... And it doesn't mean like the 1 isn't bad. Nine isn't bad. There's no good or bad. It's just like you said, how you do things. And when you understand that, it just so much makes sense, because I think it helps us differentiate sometimes between our zone of excellence and our zone of genius.

Kathy: That's right.

Teresa: I love tech and getting into all of that. And that's not where I need to be spending my time, as long as I'm exploring it and figuring out how it works and how we can use it and how we implement it, I'm charged up. But once I, for lack of a better word, conquer it, I'm done. Somebody else needs to come along and whatever I put together, they need to maintain it. I know I'm not a maintainer. But it didn't make sense, there were times in my life jobs that I had and even as I grew as an entrepreneur that I would take on jobs and I couldn't figure out why I loved it and then I didn't and I would drag my feet. So this, I promise, it helps make sense of so many things. And I also love that she has the charts and really breaks everything down, because sometimes we take these, some of the personality assessments and all that and we think, OK, that's what I am, but maybe more difficult to understand it. And then there are incredible people like you who can help more in that understanding because you've helped me as I've grown my team. This is what I need. And to look at the people that come in at their Kolbes, see what's a good fit. And it helps me know what I'm looking for in someone that has been tremendous. And once I understood that, it was a no brainer to have you really help me put that team together and even come in and talk to our team. I love when we can do something like that.

Kathy, how did the Kolbe, so back then, so just to back up, so how did that how did that affect your life and your decisions as you move forward?

Kathy: It's powerful and the benefits of the Kolbe are truly understanding what your gifts are, what your instinctive strengths or I refer to as your creative strengths. And one thing that Kathy Kolbe I love what she shares is that we all have equal creative potential. A lot of us, I know myself, I would always say, oh, I'm not creative. We usually think, oh, it's somebody who paints or sculpts or writes poetry or writes they're creative. I'm good at business. I'm not creative. And what Kathy Kolbe helped me understand is we are all creative. We're just creative in different ways. And so this Kolbe, when you find out your MO, your 4 numbers where you are in each action mode, it is liberating because now you understand how you naturally take action, how you will approach things. Yes, the other aspects of the mind, the affect, the feeling, what are your preferences that is important, as is your IQ, how smart you are, what you can do, what you have an aptitude for. But I really feel like the Kolbe has identified, this missing piece that most people are not aware of, that we truly are hardwired a way to be successful. And when you can understand this about yourself, your productivity goes through the roof. You no longer try and work against your grain, what things you naturally should delegate, what things you naturally should do yourself, because you just naturally do it well and it doesn't take energy. When you were in that called the Zone of Genius, right?

Teresa: Yes.

Kathy: When you were in that zone, the energy just flows and it almost feels like you have unlimited energy. And that's what I love helping people understand about themselves. It's how we can be most authentically ourselves. So the Kolbe was groundbreaking for me when I discovered that and realized, whoa, OK, doing massage is not what I'm going to do. I really was really suited in the business world and it helped me really see in what ways I can take my gifts and really add value in the world with them.

So that's part of what I do, coaching with people like any coach. When you understand what your natural gifts and talents are, that coach can just help you get to and take it to a whole nother level, which is why myself work with coaches in different aspects to really help me continue to grow and actualize my potential.

Teresa: It is, I so agree with that, is so liberating for me. I've been able to say, oh my gosh, yes, it made me look back at all those times where I was miserable and doing things that I was good at and it really helped me to find. I started looking at the people that I worked with because I always loved working with business owners and helping them grow and doing the things and the things that light me up, that I jump out of bed for, Strategy. I love to strategize and to be able to build that plan is to build it out, but then I need someone else who will go in and create the Lucid Chart out of what I said, all those other things, because when it gets to that part, I'll put it off and put it off. But I have a team now that is a very good fit for me, and they will take care of that part and they can decipher it all and it works so well.

So, Kathy, how did that then apply to you as you moved out of the massage back into the business world?

How did that help guide you and the things that you took on?

Kathy: Well, first, I just want to say you have built a marvelous team. You're an amazing leader and what you do and helping CEOs be purposeful and really achieve success. So congrats to you.

Teresa: Aw, thanks.

Kathy: So the Kolbe really helped guide me back into, well, what was I going to do? What are my natural gifts? And I'm a natural developer, so I like to develop marketing programs, products, services, mainly services. So I went back and my business was in the marketing realm. And I actually, it was in 2010 for a gentleman that I had actually hired to help me do some marketing, we ended up forming a company, Zoom Strategies together. Way before Zoom video conferencing. TI was 2004, and it happened my former married name was Zadar and that was the Z and he was Dave Moyer and we were trying to figure out what do you do with the Z and M and Zoom.

So Zoom was born and it was a marketing strategies firm. We worked together for a couple of years until one of our clients hired him away and he became CEO of that company. And so I continued on and that was around '06 and web sites, the Internet had really taken off. The marketing firm, turned more into developing websites for customers. And so my marketing company was going well. And I have to say one of the books that really helped me back then, so this was around '06, I'd come across Bob Burg's, Endless Referrals, and it became the manual of how I built my business. In my workshops, I would give, I would quote Bob. And then there's a little funny story of how I ended up meeting Bob Burg. One day I got an email from my business partner, husband Josh, and it was an email from Bob Burg wanting to know if we wanted to help promote his first live event. And I remember I was like in shock. How did Bob Burg know us to reach out to us? And I go back to his office carrying the Endless Referrals book and I'm like, Josh, is that THE Bob Burg? And of course, he looks at me like I'm kind of nuts. And he's like, well Kath, he's been a colonist on our atlasphere networking directory for years. And I just I was busy building Zoom. Our little networking directory was kind of a side business and I just didn't, I hadn't put together that that Bob Burg was the same Bob Burg that I had been quoting. So, I guess talking about it all that time brought that together. So we ended up meeting Bob at his live event. And then later that year, that was in '07, the Go-Giver was coming out and Bob had emailed it out to his list saying, would anyone like to host a live event? And I was like, would you come to Albuquerque? And they were he and his partner, business partner were like, yes, if you can sell two hundred tickets, line up sponsors will be happy to come.

Now, mind you, I had never done an event of that size, but I was like I'm bringing Bob Burg to Albuquerque.

Teresa: And I know once you set your mind to it, it's getting done.

Kathy: It did. And I loved it. And it was an experience that use all my natural gifts. I'm an initiating follow through and highly accommodating QuickStart so I can systematise, organize. But I also have that QuickStart energy to deal with the change, wanting to do things in a new and different way. So it really was an opportunity to really go outside my comfort zone and take on this challenge. So I did, had 200 people attend our event. It really was wonderful, not to toot my own horn, but it was a really great event and it was wonderful being able to bring Bob and his Go-Giver and Endless Referrals message to the Albuquerque area. And then from there, my work with Bob just continued to grow. We took on all of his Web development projects. I ended up systematizing what we ended up calling the City Partner Program. We put on over 50 public events together to share the Go-Giver message and Endless Referral System. And then it just grew to where we were business partners for quite a few years together. So it's been an amazing journey. And I would say the other thing that really has impacted me along with Kolbe has been the whole Go-Giver way, the 5 laws of stratospheric success, that mindset, that shifting one's focus to giving, not giving it away, but giving value and being open to receiving in return.

And may there may be a lot of you out there, this has been a hard lesson for me to learn that giving does not mean you give at your own expense. That you really, take care of yourself first so that you have plenty to give, and when you get that balance right, that flow of energy is quite extraordinary. So it's been quite an honor to be involved with the Go-Giver movement.

Teresa: Let me just say, I've been to numerous events that you have hosted and they are fabulous and everyone feels very well taken care of. And I've assisted with some of those and even the people who are assisting and supporting you in getting that done, feel the same way. So it's just an energy that you bring to it.

Kathy: Thank you.

Teresa: As to the Go-Giver and that whole giving, because I've heard people say things like that, like, well, how much am I supposed to give before I get back? It's just a different energy than that. And when you are giving that way, you do start to feel like a doormat or when you're coming from that space. But it's not that at all. I've heard it likened to an accountant who will charge maybe $2,000 for their services and then help you save or find your deductions that save you $10,000. So they given more in value than they've accepted in payment. That's giving.

Kathy: Yes.

Teresa: So can you speak to that a little bit? Because I know you speak more eloquently about it than I do.

Kathy: Well, we're amazing, Teresa. Yeah. The big thing to understand that I think the difference with the Go-Giver is that it's the idea to understand that you give first, just like putting logs on a fire, you don't expect the fire to give you warmth unless you put logs there first. So that starts the energetic flow, but also understanding that this is giving you're not you don't lose anything in the giving. And one of the best examples is love.

When you give love, you're not losing anything. It only comes back to you even more. And recently in a book, one that you don't just read you experience and you go through. It's called The Presence Process by Michael Brown. And in it he talks about how it's unconditional giving is receiving. And in the Go-Giver, they talk about that giving is receiving. Every giving is actually a receiving. And if you don't allow yourself to receive, you're actually shutting down the flow for that other person who is trying to give to you. So it's a really important point. But in his book, this wonderful visual that anyone who's listening, do because it's very powerful. Go to a mirror and stand in front of a mirror and try taking something as if you're taking something from the mirror and see what happens. When you do that, you see that something's being taken from you. Very powerful to actually experience that in the mirror, because it's very much the way our world works when you are taking it's actually it's a lack mentality.

Then, next, stand in front of the mirror and give to the mirror. And what happens, the mirror is giving back to you. And that is the most powerful visual I've ever experienced to really solidify the experience of that giving is receiving.

Teresa: Oh, that is powerful. Thank you for sharing that.

Kathy: Oh, you're welcome.

Teresa: I want everyone to know, and we'll put a link with The Go-Giver, There are Five Laws of Stratospheric Success, and we will put those in the show notes as well. And if you have not read the Go-Giver, absolutely. Pick it up. We'll put a link to that as well. It is a fairly short read. It's a short, powerful book. It is so powerful and it's told in a way that a story forms. So then it's so much easier to digest, I think, and really see the lessons because it's always for me, it's always about the practical application. So when you see it happening, it just connects better for me anyway than to sit down and read the list.

Kathy: Right, right. And just quickly, the 5 laws, it's the law value that your true worth is determined by how much more you give and value than you take in payment. Then the number 2 is the law of compensation. Your income is determined by how many people you serve and how well you serve them. Law number 3, the law of influence. Your influence is determined by how abundantly you place other people's interest first. That one I always like to put in the caveat, again, that presupposes you have taken care of yourself first. So you have that to give that energy is flowing. Law number 4 is the law of authenticity that the most valuable gift you have to offer is yourself. And lastly, the law of receptivity that the key to effective giving is staying open to receiving. It truly is a flow that you just open up to and let that cycle of energy go through you. And the shortcut, the way I like to remember it, is the Go-Giver way, create value, touch lives, build relationships or networks, be real and stay open.

Teresa: I love it. I love it. And I'm definitely putting that in our show notes. I will say that at very different times, both the Kolbe and Bob Burg, long before the Go-Giver really affected my life and made a difference in my life. And Bob is one of those people that walks his talk, he just does. He's one of the most authentic people that I know and value so much about everything that I've learned from him and him as a person.

All right. Well, we could talk forever about all of this. Thanks, Kathy, I know you are offering to anyone who we're going to put your link to the Kolbe and the show notes and anyone who does the Kolbe assessment. You're offering a 30 minute consult just to help understand it a little bit.

Kathy: Yes. To answer any questions. They have the report that you receive immediately when you take the assessment is 18 pages. There's a lot of information in there. And I just feel this is so important that everybody understand these natural gifts they have. So I'm happy to have conversation with anyone to help answer any questions and help you really apply it. I know for myself it took talking with somebody who really understood it to really take me to the next level.

Teresa: Right. I love that there is enough information there that you can understand. But to take it, working with someone like you are talking with someone like you helps simplify it into the terms because there is a lot of information. And so it's like sometimes overload because I think it's a new way to look at things and think about things. Like you said, I agree that I feel like it's the missing piece amongst all the personality test and everything else that's out there.

And for those who have already taken it, you're open to doing that same 30 minute session with them to help understand it. So I really encourage anyone who has done it or has been on the fence about doing it. Do it now. Talk to Kathy. She will help cut through everything just to help you see very quickly your strengths and why some things light you up and some things don't.

Kathy: How to take it from just an awareness that you have these gifts, but how applying them so that you understand what stresses you, how you deal with change. It is a game changer in terms of your productivity and your enjoyment of what you do.

Teresa: Wonderful.

That sound means that it's time for our guest Q&A quick fire, quick round, we're still looking for a name for it. If anybody listening has an idea, go ahead and shoot it over.

I love this part of it because this is just you and some questions that we have that we ask all of our guests. First of all, Kathy, this has come up and I decided I wanted to ask everybody this. Have you personally ever worked with a coach?

Kathy: Yes, many times. I'm currently working with the coach.

Teresa: I really love in the coaching field that you can really hone in on what it is. There is such a wide variety of coaches, like for this with the Kolbe and with you doing this, that you can help people understand this piece and we can get what we need and then move on. And I think sometimes people think of coaches as they need to find that coach who does everything. And can tell you like all the answers. But we're multifaceted people and we're all different. So I love that. Thanks for sharing that.

Kathy: Identifying what area you really want to have growth in and just like an athlete to get to their highest level. And that's why I work with different coaches at different times. Where is it that I want to truly grow?

Teresa: Right. What do I need right now to get to that next level?

Kathy: Because we have our blind spots and you need somebody who's not afraid to tell you the unvarnished truth.

Teresa: Yes, I agree with that wholeheartedly. Sometimes it's some of those most uncomfortable situations that we actually do the most growth in. That's right. All right, Kathy. What? No, obviously, the bottom line is important. Besides the bottom line, what is the most important number to you in your business?

Kathy: To me, I like to look at the customer lifetime value. And that is so important because it looks at the whole relationship, the value of the relationship that you're developing, and you're not just viewing it as a transaction. And this goes all back to the Go-Giver. It is all about developing the relationships, the connections with people. So really understanding that. And it's more than just loyalty because it's more costly to go out and find new customers than to retain existing customers. So that's the number I really look at.

Teresa: Oh, my gosh, we hear that all the time about how much more it costs to go find new customers. Yet I find online I just see so many people who are in that constant pursuing of that. And then and then there's that feast or famine, right, where it's like, oh, where am I going to go? I found the client. Now I'm going to work with them, work with them, and then not do the other things. So it's building those relationships at all different levels.

All right. From our random, would you rather questions and I've asked this one before, but I always like to know the answer. Would you rather time travel or teleport?

Kathy: I would rather teleport. I'm a Star Trek fan. I want Scotty to beam me up. I want to go and Bewitched was one of my favorite shows as a kid, too. I just want to be able to snap my fingers or wiggle my nose and be where I want to be.

Teresa: And as efficient as you are, that does not surprise me at all. And then I know the answer to this question, and I should have probably pulled a different one for you or maybe I don't know the answer, maybe I'm assuming. So we have a question from one of our previous guests, and they wanted to know what book has made the most impact in your business life that you continue to use the principles today?

Kathy: Well, that would be the Go-Giver. I have spent 12 years helping to share that message, build the Go-Giver Movement. So I have to say from a business perspective, it has been the Go-Giver. There are other powerful books out there, but that's that's my number one in terms of the business, because if you understand principles of life and business, these principles don't just apply to business, they apply to your life. Once you have that mindset and understanding, then everything else will fall in line.

Otherwise, you might just be doing techniques and the work at a certain level. But to get to that stratospheric success, they all have to be at work and being applied. And I think that's why Bob Burg wrote Endless Referrals in 1994. He's been sharing that system of how to build a referral based business for over 25 years. Right. But he realized in 2000 that for it to really work, he needed to share the underpinnings, the philosophy, and that's why he set out to write The Go-Giver. And why he ended up teaming up with his fabulous co-author, John David Mann. John is just a phenomenal writer. Bob's the how to, as he says, but the two together, it's just been a phenomenal partnership between the two of them.

Teresa: I love that you made that point because a lot of people will say I talk about in this referrals and they're like, what? And when I say Go-Giver and they're like, oh, yeah, yeah, yeah, I read that, right? But it is very much to see that blended into that so that you can take it to a deeper level, so thank you for sharing that.

Kathy: Oh, of course.

Teresa: I pull these questions out of my bowl. And when It came up. I just laughed. And I'm like, well, I think I know the answer to this is going to be.

All right then. And then for our future guest, what is a question that you would like for me to ask a future guest?

Kathy: Because change is a constant, and I know I've seen that in my own career from all the things I did in my corporate life to them when I became an entrepreneur. And that's been a series of different businesses. I'd love to know what has someone found most helpful in knowing when to make that next leap, that next transition, what they've found most helpful?

Teresa: All right. We will definitely put that in the bowl to ask. I think it's so interesting to me the questions that our guests have asked, because it's things that we always wonder. We look at other people and we're like, I wonder how they did that? Well, me and my fact finder, I'm like, I wonder how they did that. I wonder what made them decide that. I wonder...

So it's so nice to have our guest share, as you just said, the answer to these different questions in your growth. So thank you so much for being here, Kathy. I'm excited to see where you go next. And as you grow Zoom Strategies, I encourage everyone listening to check out all the links we're going to share in the show notes to get your Kolbe, schedule a session with Kathy, the Go-Giver and everything that we've talked about today. They are truly great resources to help you grow to become a more profitable CEO.

Thank you, Kathy, for being here.

Kathy: My pleasure. Take care.

Thanks for tuning in to this week’s business building episode of the Becoming a Profitable CEO podcast. I’ll be back next Monday with more strategies, practical applications and best practices.

In the meantime, be sure to tune in on Thursdays when I interview other remarkable female business owners, who share their insights gained on the path to becoming a profitable CEO.

And you’re always welcome to join us in our Facebook Community to share your take on todays episode, share feedback and network with other female online business owners. You can find us at ThePurposefulCEO.com/Facebook. It will take you right to our community.

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