Happily Hiring Tasha Booth-Ep16


This week's guest:
Tasha Booth, The Launch Guild

Tasha Booth - Episode 16



Tasha is one of the most genuine people you could hope to meet. I've watched her consistently show up online for several years now, having fun, sharing incredible support and value with her community, and being transparent. She continues to make an impact and grow her business & reach while providing Online Business Managers, Virtual Assistants and Project Managers with the tools to succeed.



In this episode ~

Teresa and Tasha talk about some of the ups and downs of hiring as well as Tasha's big shift in growing to the next level.

You'll learn:

  • How embracing the idea that she would never again be the cheapest service provider in the room allowed her to be all the way in on growing her agency.
  • How to know when you're ready to hire.
  • Why intentional visibility is the lifeblood of her business.
  • That people are watching you and how you're showing up even when you're not even aware.


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[bctt tweet="Ready to hire an Online Business Manager, Virtual Assistant, or Project Manager?" username="TeresaCleveland"]

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[bctt tweet="5 Steps to eliminating Team Overwhelm ~Connect with Tasha Booth" username="TeresaCleveland"]



If you've been thinking about hiring and you're just not sure where to start, today's episode is for you.

Teresa: Today, we're talking about hiring, and as we have more and more people coming into the online space, I see this question come up. In its simplest form, it's "How do I know when it's time to hire?" Followed by "Where the heck do I start?" I saw this question come up recently in a Facebook group that I'm in: "I'm curious at what point do you need to consistently hire others in order to scale past a certain revenue amount?"

And like so many questions in life, and especially our businesses, I believe the answer starts with, "Well, that depends."

Several of the answers that were given were based on dollar amounts.

Someone said "100k for sure on your own. I think it gets too stressful for most people after that."

Someone else said, "I broke seven figures with no help."

Someone else said that they knew someone who has no full-time team and she does quite well for herself, that it is possible.

There were a variety of other answers as well. And I imagine any of them could be true for the right person.

I'm of a slightly different mind. I believe it depends on a variety of things, including your skill level in different areas. I mean, sure, you can learn how to do a whole host of things, but is that really the best use of your time and resources? And you've got to ask yourself what isn't getting done while you're learning that new thing? And how many more tasks are you adding to your ever growing list in the process?

There are also the things that you may learn and still not excel at, and they can be a deterrent to attracting new business. I also believe it depends on your goals and where you are in your business journey. So, like I said, I believe the answer to that question is, "Well, it depends." If you ever want to chat about it, reach out. I'm happy to brainstorm with you.

However you get to that decision, fortunately, we've got Tasha Booth with us today from The Launch Guild and she's going to share some things about happily hiring, as well as how embracing the idea that she would never again be the cheapest empowered her to move forward in her business.

Now, I want to take a minute and apologize, because we did, as we were chatting, fall into some jargon. The three terms we used were OBM, VA and PM, which for some people could be ABC or X, Y, Z.

So just so you know, OBM is Online Business Manager, VA is Virtual Assistant and PM is a Project Manager. And again, I do want to apologize that we didn't catch that during the episode.

Let me tell you a little bit about Tasha and then we'll jump into the episode. Tasha Booth is an agency owner, coach and podcastor. She is the founder and CEO of The Launch Guild, a course launch support and digital marketing implementation agency supporting established coaches and of course, creators with course and podcast launches, operations and systems management, as well as content management and repurposing. Her team is over twenty members strong and works together to support their clients and being able to focus back onto their zones of genius.

Additionally, she mentors virtual support pros, Virtual Assistants, Online Business Managers and Project Managers who are passionate and ready to grow their businesses while living life on their own terms. Tasha is also the host of the How She Did That podcast. It's a podcast for Virtual Assistants, Online Business Managers and Project Managers to learn business and tech tips. She's an Air Force wife to her husband, Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer.

In her spare time, she watches true crime TV, sings karaoke and tends to her organic vegetable garden.

I'll tell you what, Tasha is a force to be reckoned with. She is building her empire with no excuses and supporting as many other female online business owners along the way as she can. And she's having fun while she's doing it. Let's listen to today's episode.

Teresa: Tasha, I have been so excited for this episode. You are out there getting it done left and right. I know I say to people like, when does she sleep? But I know we're both nap fanatics, too. So...

Yes, I'm so excited to be here. People ask me when I sleep all the time. And, you know, I go to sleep at eight p.m. every single night. I get a good nine hours of sleep minimum every night and take like a 90-minute nap. So I think that that's the key to my success.

Teresa: There you go, like you get that second wind and it's like, let's go!

Tasha: Love it.

Teresa: So let's talk about something in your journey, a shift in your journey that somebody else out there might be struggling with that really made you look at your business differently and take it to the next level. And we've had many of them. Right. So. One that you want to share is great.

Tasha: Yeah, I think the biggest thing for me was when I moved from being a solopreneur to owning an agency. So that was a huge shift for me. And the reason that that was so huge is twofold.

Number one, it made me relook at all of my packages and pricing and realize that even as a solopreneur, I was majorly undercharging. And even though I was making money, I was working so, so many hours per week because I needed to in order to be able to support myself and keep and maintain what I was making because I was undercharging so much. I think at one point I had 25 clients.

Teresa: Oh my goodness, 25 clients.

Tasha: And that was just me. And maybe I had one contractor at that point, like one team member, but 90 percent of it was me. So it really made me think about OK, if I'm actually going to turn a profit as I become an agency and have dedicated team members, what do I need to do? How do I need to do that? And I think that the big shift in that was the money mindset piece first.

At first, it was really around people won't pay that or people can't afford that. And when I got past that and said, "You know what, we're just never going to be the cheapest ever, ever again. And that's okay. You know, I think that realizing that was was super helpful and allowed me to go into my next level.

The other piece of that shift was not having to be a jack of all trades anymore. And so I think that what I'm really great at is the leadership piece, or mentorship piece. Right? It's the community building piece and finding really, really amazing team members.

And I was never great at knowing how to do all of the things. I know that we both have tech backgrounds and everything. So that was my lane. That was what I was great at. But when clients started wanting me to do copy writing and Facebook ads and design and all these other things, it was like, absolutely not. But having a team that is basically a launch team in a box, just really feels supportive for the clients that we serve.

Teresa: I love that. I know people will ask me, like, do you do graphics? And I'm like, oh, I can't draw stick people.

Tasha: I can't do it.

Teresa: I think you're absolutely right, especially starting out. We go through that with the whole money mindset. I had a client that when she first came to me, she said, oh, you know, nobody wants to even pay this ten dollars a week thing. And I'm like, I would look at that and say, the people you've been in contact with won't pay ten dollars a week. But there are people out there doing what you do and crushing it and making a whole lot more.

So, yeah, it's exposure. And I know you're so good at that. Being visible, just being out there and I see you consistently out there, it's not something you pencil in like, oh, maybe I'll pop in this week.

Tasha: No, it's completely intentional. And my team every single week puts in visibility time in the morning and in the afternoon, Monday through Friday for me, because it's that important. And I see it as the lifeblood of my business and know that when I show up, people show up. When I show up and am consistent, we consistently have a client pipeline. And so, yeah, it's a non-negotiable for me.

Teresa: It goes back to some of those core things that we hear about and kind of blow off. It's the know like and trust.

Tasha: Yeah, absolutely.

Teresa: People see you out there. They know number one they can depend on you. And I think that's really overlooked. When you show up here, you show up there, but then you don't for a while. I don't think we as business owners, especially in the early days, realize when you do show up consistently, people are like, OK, she's here for the long haul. Right, because it's not going to be like, oh, I'm getting into it. It's like watching a really good show. You really like the show and like season six, it's canceled,

Tasha: I know, which is always the worst thing ever!

Teresa: Like as humans are the people-our audiences and our prospects and our clients are watching that. And it's like, OK, she's solid, she's showing up. So, yeah, we love that. And I love that you do it intentionally.

Tasha: Absolutely. I can't tell you the number of people that have been watching me or in my Facebook group or whatever for a year plus. You know, and then they see me and I don't know that they exist. Like they're those people that just lurk that hardly ever post or comment on my posts or anything. And then they'll reach out to me from nowhere and be like, can you just send me a contract? Like, can I work with you or whatever? And I'm like, who are you? Where did you come from? They're like, Oh yeah, I've been following you for years. I'm just ready now, you know?

Teresa: You're so right. When people do that, it's just like when the timing is right. That's when you were talking about, you know, keeping that funnel full. So it may not be this week, it may be next year. And you're just showing up being you having fun, although intentionally, but having fun and people are enjoying you. And it's just like, oh yeah, it's time.

Tasha: Exactly.

Teresa: It's great. Well, Tasha, I know that you you're right with the whole leading the team. How many people do you have on your team now?

Tasha: I think it's 25.

Teresa: Twenty five. That's crazy.

Tasha: I know, but you know what the crazier part is? It feels so much better and so much easier than it did when I had three people.

Teresa: Yeah, because it's nice to have that feeling, right? Like, not oh, my gosh Susie's off next week.

Tasha: Yeah, I have an org chart, an organizational chart that really works with how I work and has a flow that I don't have to be the pivot point or the bottleneck or the center of every decision or anything that's being done in my business.

Teresa: Twenty five people, I think that takes a special person to be able to do that. Personally, I can't. It wasn't for me, it was too many things. And while I could handle a lot of things at once, all of a sudden, you know, as a Director of Operations and Online Business Manager-managing their teams, their clients. I started--I had my team because a lot of people don't have that support.

And I just found that that's really not my gig. So I really admire the fact that you can do that. And when you were talking about the launch in a box for your clients, I'm sure that that is--I've thought about it. I mean, we do launches and I'm like, maybe we should just hire Tasha and her team because I know you have the team and all of that. So even as another service provider, we're getting out of that in 2021, so I'm sure we'll be sending some people your way.

Tasha: Thank you!

Teresa: I think that is the thing. It's like so many of our clients do come into this and they just don't know all the parts and pieces.

Tasha: Yeah. And that that's the biggest thing that we see, that especially if it's their first launch or even if it's they've launched before, but they've launched by themselves, or just with a VA or something. And now they're like kicking it up a notch. They don't realize, and I understand if you're not in launches all day, every day, there's no reason for you to understand all the components of a launch. But I think the beauty of our team is the fact that, like, we work together in our slack channels day in and day out and so we know how each other works and what each other needs in order to be able to help support our clients in really great ways.

Teresa: I think that's awesome. And it is knowing like, oh, my gosh, I don't have to worry about things falling through the cracks. Right? So sometimes it's good that they've gone through that launch and didn't do as well as they had hoped. I always love when a business owner knows more about the process so that they just don't think it's flipping a switch.

Tasha: Right.

Teresa: Right.

Tasha: Yeah

Teresa: They know there's a lot involved and they just need somebody who's an expert like you and your team to do that. What platforms do you have, do you work in all platforms for launches and courses and things like that? Let's talk about courses.

Tasha: Yeah. Yeah. So, courses, there's a few that we don't enjoy and so we just don't work in them anymore. We did a few where we worked in like AccessAlly, LearnDash and built it from the ground up. And those are great because you can customize to your heart's content, but the upkeep and the management and the maintenance on them is just insane. And so we don't do that anymore. We like all in ones. So a lot of times we're building on Kartra or Kajabi for our clients and also like Thinkific, Teachable. All of those are ones that we really enjoy for course platforms.

Teresa: Yeah. And everybody has their own space. And I love that. It's like you've got your sweet spots. I think they all have their place. But I know especially right now with so many people who are so good at their thing, but not tech and all the other stuff, the all in ones are a great way to get it out there. Right. Get it out there and get it done.

So let's shift over, though, to your leadership skills and all of that. Don't you have a course coming up?

Tasha: Yeah, so I just did the beta on it and we're now launching it. It's basically a mini course, but it's all around that leadership piece and especially when it comes to hiring, because hiring the right people and figuring out who you actually need to hire is a skill set in and of itself. And I tell people all the time, I wasn't born with this amazing ability to hire. It was definitely something that I learned. And I would say probably my first three hires were what I call reactionary hires.

And that means that I was overwhelmed, overworked. And I was like, I need somebody like two weeks ago. Right? So I'm like, who is the closest warm body? I will pay you. And of course, spoiler alert, that did not end well and didn't work out. But yeah, because of the team that I've had and the number of people that I've hired at this point, I've gotten really, really good at it. And so Happily Hiring is going to be all about how to figure out who you actually need and then how to find that person and also support that person as they come into your business, because that's the other piece that is often missing, that support piece on just helping them be able to shine and really help you in the best way possible.

Teresa: Oh, I love that. My team. I love my team. I could not do what I do without my team. They make me look like a coherent, sensible person. And it is one of those things that I love working with them, but I've chosen them, right? So a lot of times, and I'm not doing the OBM role anymore, you know, based out of that, but in that role, you inherit teams. So with my team, I love them. I just had two people this year that were with me like three and four years that they were gone on to do some other things for themselves.

And I love to see them grow like that and know that it's just having that environment I think is wonderful and being able to know as a business owner that you can hire exactly what you want rather than like so many do. And I've done it in the beginning.

Like you said, I need them two weeks ago. They come in and then they disappear or you're chasing them down. And so now you just added more tasks to your list.

Tasha:Exactly. Exactly. And it never feels good. And I think one of the things that bothers me the most is when people say that they're looking for a quote unquote, unicorn, you know. It's just, you're setting yourself up for failure and disappointment because there's nobody out there who can be amazing at everything. Even if they say they are, there's going to be things that, yes, they are amazing at and there's going to be things that they're not great at. And so finding those two, three, four people that are amazing at whatever their lane is, instead of expecting one person to be able to fill that entire void, is always going to be more supportive.

Teresa: And come on now, if that person gets sick?

Tasha: Yeah. What do you do then?

Teresa: You're just left holding everything. So I don't think it's a smart business decision to put everything in one place like that.

And, you know, to your point, it's so funny. I see you post things and I'm like, yes! My team knows, there are certain things. They have been with me for a while, so they know. But that's one of my things. Every time I see a post, sometimes I'll do screenshots and I'm like, unicorns don't exist.

Tasha: Yeah. They don't exist, stop that.

Teresa: They're mythical creatures. So anyway, I told people there will definitely be rants in this podcast.

So in doing this, and I don't like hiring, so I love that you're sharing this because again, I think it's important for people who are coming up and coming to that point in their business where they need to start hiring to be able to do it thoughtfully and do it on a solid foundation from the beginning and build that culture and everything that you're talking about. So I love that you're going to have this.

I know that what I've seen, and tell me if you've noticed this. What I've seen is that back to people being so good at their thing and I'm going to create a course, I'm going to create a business out of this. So they know what they know, but they don't know the rest. And then they start hiring, hoping that the V.A. or the copywriter or whoever they're hiring will teach them what they should be doing business-wise. Have you noticed that?

Tasha: I do notice that. And I think, you know, there is because that person is coming in as the expert in their lane, as a strategic partner in your business. There's a certain amount of understanding of the strategy and supporting that client and understanding like the why behind it. But I think at the same time, a lot of times it becomes what we call scope creep in that like unless you're hiring a strategist, that person is supposed to be executing the vision that you already have, not creating the strategy or the vision for your entire business. Right?

I tell the service providers that I coach all the time, that it's really important that you know which lane you're coming in to support that client end. And if that starts shifting to have a conversation sooner rather than later about that. Right. It's not necessarily that you can't provide the strategy, but you should definitely be paid for that strategic part of it. So, yeah, a lot of business owners, a lot of times are just like, well, what do I do?

You know, I'm like, well, you can pay me to tell you what to do or we can help you execute what you've already decided to do. And in fact, last year we actually started including strategy as part of our launch package and just rolled it in because we found like even though we said like, we're just we're implementing, we're support, we're managing and implementing people with us to death and be like, OK, yeah. And then we'd be like, OK, how do you want to do this?

And they'd be like, well, what do you think? And we're too nice to be like, well, we're not going to tell you what we think. Like, you have to figure it out on your own.

Teresa: Right and as business owners I think part of the mindshift that happens there as we grow is you realize 'I still have to drive the bus.'

Tasha: Yes.

Teresa: I still have to know where we're going.

I love this course that you're doing because I think that's it is helping people understand why they're hiring. I've talked with people that they'll say, in conversation, with what email marketing program are you using, and they'll say, oh, I'm using MailChimp. I was using Ontraport or Convertkit or something else. And I'm like, oh, that's interesting. You know, how did that happen? Well, my VA said it's the best. Yeah, and I'm like, well, it's probably the best for your VA.

Tasha: Yeah, because your V.A. knows that one.

Teresa: But it's not the best. So I think that is it. So working and having someone like you come in and teach them why they're hiring and some of those things that they need to be able to say, this is right, this is how we do it. But now the desperation is where that comes from. Right? I mean, we need somebody so. Well, if they say this and let's just do it,

Tasha: Let's just do it. Yeah.

Teresa: And not really understanding that. I mean, it's not their fault. I know I've hired a couple of people at different points in my journey that it was just like, oh, that was so...

Tasha: Yeah. Oh yeah. We all do it. And, you know, I always say no judgment zone. We all do it. You live and you learn. And when you know better, you do better, you know. But it's a matter of me wanting to educate people like how to get the most out of their support pros. Because I think that there are so many times when, like, there's really good virtual support pros being hired by people and then they underutilize them and feel like they're not getting their money's worth.

And it's not the the VA or the OBM or the PM's fault. It's really the business owners fault for not having a vision of what support they need in the beginning.

Teresa: Right. And on the other side of the spectrum, there are tons of incredible clients in there. But on the other side of the spectrum, too, we have, I'm sure you have run into in your journey as well. Those who are just so rigid and they're not open to. It's like you hired me for my expertise. And I can't continue to work with someone who is not open because I'm not effective. Yeah.

Tasha: And that's why I stress the fact that when you're hiring a virtual support pro, you're hiring a strategic partner. Right? If I hire a plumber to come into my house, I don't tell them how to do their job. I don't say, well, are you sure that pipe actually needs to go there? Because I know nothing about plumbing.

And so I think it's really important to understand that that relationship is not an employer-employee relationship. It's a strategic partner relationship. And they're coming with the expertise that you don't have, so listen to them.

Teresa: And it's support. They're supporting you. And they want to like your success is their success.

Yeah, I think the unique differentiator that you bring to this is because you train, like you've got so many facets to your business. You're building this empire. You train OBMs, PMs and VAs. And so you also know that side of things. So it's I love that you're now doing this with the hiring because you're bringing that to share with the business owners on how to do all of that.

So what would you what would your advice be to someone? This was actually a question somebody asked and we'll just throw it in here. But how do you know it's time to hire? And then, like, I know for a lot of people, there's that knee jerk that is just like, oh, my God, I can't afford and that's a whole other conversation. How much more are you going to make when you do?

Tasha: Once you do, I think that you know when it's time to hire, when you are at 80 percent of your own capacity. And also that you find yourself working more and more on things that somebody else could do in your business. Right? So my goal for all of our clients and for people when they're hiring is that they get to stay more and more in their zone of genius. Right? And that's the thing that only they can do.

So, for example, visibility is something that only I can do. I need to show up and do Facebook lives and record my podcast and do coffee chats with people and all those things. But inbox management, like somebody else, can go into my inbox and corral the chaos that is my inbox and answer questions that are in there and everything. And when I do the visibility, I make more money, right. The team makes more money, my agency and my company make more money.

If I'm in my inbox and hiding basically in my inbox. That doesn't necessarily make me more money because it's something else that somebody else can do. So looking at those things, are you spending more time on things that you don't need to be spending time on? If the answer is yes, then it's time to at least prepare for that first hire. If not, prepare, and then seek out that first hire.

Teresa: And for those people, when you talk about preparing, that can be what? That can be as simple as starting to make a list of things you hate doing that keep falling to the bottom of the list.

Tasha: Yeah, yeah. Usually the indication is the procrastination because the procrastination is like there's a cause for procrastination. Right? And usually if you don't feel confident because it's not your genius of excellence or any of those things.

So if you can get somebody to do those things like, oh, they actually need to be done like bookkeeping, for example, that was like one you know, I was like I could tell myself until I'm blue in the face that like every week I'm going to sit down and I'm going to reconcile my books. And finally, I was like, nope, I'm just going to hire somebody to do it because it's never getting done because you get the reminder, mine comes up.

Teresa: I'm a PC girl. And also, mine comes up in Outlook, and it's just like, oh, yeah, we'll just that thing off. Pay attention, though, to those things and rather than beating yourself up about it, know there's a solution.

Tasha: Right.

And within this process, you know, because it is a mindset thing. The prep is so important, because I know the first time I hired I didn't know what I was going to give them to do and where am I going to find the time to do that and all of that. Is that within your course? Tell us about it. Is it a course? Like do it yourself or are you working with people? Tell us how it works.

Yes. So it's a do it yourself course. Definitely and a self-paced one. But it starts off with a master class all around hiring and the four steps that you need to take in order to do it successfully. And I think the thing that's special about this is it's the prep phase for it. It's also the actual how you post the job op, what you need to include in it and everything. How you go and do a discovery call with that VA, OBM or PM and what questions you should be bringing to the table instead of just them having questions for you or whatever. And then also how to on board and support that new team member, because that is the part that I see fall apart nine times out of ten when people say, oh, it didn't work out or like the hire didn't work out.

When I start asking questions about like, OK, well, did you guys have like a weekly meeting, like did you have a daily huddle on Slack or just an email touchpoint as they were first coming on to your business? Like the answer is always now and then. I'm like, well, they they didn't know what to do in your business. And of course, it felt like you were wasting money or they weren't doing anything or whatever, because you never getting the support that they needed.

So we're going to talk all about the support side, too. And there's a bunch of templates in there as well, so that as you're doing all of these things, you have the pieces to help and support you.

Teresa: I love that. It is definitely a process. And when you have a process which is no more than a recipe, right? It's just like you go down the list and you're able to do it because we don't know what we don't know. And we're so busy doing the things that we already do that I'm sure it doesn't occur to some people to be like, oh, I should probably check in on them.

Tasha: Yeah, yeah. And the thing is, ou know, your business like the back of your hand. Right? Our businesses are our babies. We've lived and breathed them since the first day we open our business. And to expect somebody to be able to come in and magically know all those things in the first week is or the first even 90 days is unrealistic. So the more support we can give them, the better the outcomes.

Teresa: Tasha, I love so much that you're doing that. It is so needed out there. I see people you know, I'm in way too many groups, I see people talking about that. They're just scared. They don't know where to start. And the other side where it's like, oh, my gosh, this happened. And what do I do now?

I also love that you have this bank of incredible service professionals that you can refer people to.

And is that part of it. That you say? Because it's nice to know they've already, that's like they've been vetted. I've come to you a couple of times to say, OK, this is what I'm looking for because I don't like the hiring thing. I would much rather reach out to you and ask you. I know they've been trained well.

Tasha: Yeah

Teresa: And I trust that they didn't do some $27 course.

So it's nice also for everybody listening to know that if they are looking for someone and they think they're pretty good with the hiring that you also have resources for that.

Tasha: Yeah, absolutely.

Teresa: And what a great bonus for the service professionals that you're training to have that.

Tasha: It's been super helpful for them because I know that not everyone loves the visibility piece like I do. And even though I harp on every single student that I coach, you have to get out there and everything, it's helpful to know that there is a referral program to help them. There's a lot of great virtual support pros out there who need to be known more than they're known.

Teresa: And I know with the level of professionalism that you have that you're not going to refer someone you don't know like and trust.

Tasha: Right, exactly.

Teresa: You've established yourself out there as a professional, training professionals. So it just trickles down. And it's such a great resource. And I just want everyone listening to know that if you're looking for someone, this helps you over that one hurdle of, oh, my God, what if they can't do what they say they can do?

Tasha: Right

Teresa: And not that you're responsible for them, not that it would come back to you. But they I know that they've been trained, right?

Tasha: Yeah. Yeah. And all of my programs, like they have all of my VAs, OBMs and Project Managers have a form that they need to fill out where we need to see competency on, or that they've basically set their business up as a business and really positioned themselves as a professional before they go on that list. But we always suggest that you still do a discovery call, still vet them, still do a test project, whatever you need to do to feel comfortable in then moving forward, but at least like one of those layers has been removed,.

Teresa: Right, just such a relief as a business owner., I know that is the thing because you have to be able to trust these people. Like this company has my name on it. If you don't show up, I'm going to make it happen. But that's not the role I want to play. That's whyI have a team. It's such a relief.

So it helps get you over that hurdle to OK, maybe I can try this and we'll put all of your links in the show notes so that people can find you if they're looking to fill a role in your program. What's the name of the program again?

Tasha: Happily Hiring.

Teresa: Happily Hiring. That's so you.


Teresa: And that sound means it's time to ask some questions that I like to ask our guests. First of all, other than your bottom line number. What's the most important number in your business?

Tasha: My impact. So I have an impact goal every year. 2020 my impact goal was three hundred women that I would like help support in their businesses and I think we at least doubled that. So I always have an impact goal for each year in terms of how I want to support and make the world a better place.

Teresa: Oh my goodness, that is awesome. Thank you. And it's so nice to hear from people in different businesses. Someone the other day had mentioned that fun , how much fun they're having.

Tasha: Yeah.

Teresa: And why do you have to think about that? We're so caught up in the metrics which are totally important, too.

Tasha:My team and I always set feeling goals as well. When we did our strategic planning for 2021, the first question wasn't how much money do we want to make? It was what do we want to feel like? How do we want to feel, what do we want this year to feel like in our business? And I think that that's a huge important part as well.

I love that you do the planning with the team. And that's also one of the nice things about having a team. You know, you have those people who can see things sometimes from different perspectives and help you with these things. I mean, ultimately, it's all your decisions and your responsibilities. But having these people who are invested in what you're doing is so tremendous and all that's about hiring. Right? Building the culture and everything else.

So in this year of covid, I still am like we really say that. In this year of covid, with every thing happening, and I know you like to travel. And that's been not a thing this year.

Tasha: Not a thing.

Teresa: So I'm sure this question will change in time. But right now, just living through everyone and now 2020/2021, we're still dealing with all of it. What is your favorite vacation destination or experience? And I know you go a lot of places so you probably have more than one.

Tasha: So yeah, mine is Spain. I've been there twice and my goal in life is to own an apartment in Spain.

My husband and I, so we got engaged the day after Thanksgiving, I guess like four or five years ago. At this point I can't remember. But so it's like it's an important day for us. And every other year we have my stepdaughters for Thanksgiving. And in the years that we don't have them, we always go someplace special. And so two years ago, we decided we were going to spend Thanksgiving in Spain and it was just an amazing ten days.

We just rented an Airbnb. We basically decided what we wanted to do every morning, and tried our best not to do like the touristy thing. So it was like an offbeat street and we would just go and explore and everything. And it was so fantastic. And I can't wait to go back. This past year for Thanksgiving, we were supposed to spend Thanksgiving in Iceland and it did not happen, of course. So the goal is maybe a Christmas in Iceland this coming year. We'll see. Hopefully.

Teresa: All right. And it does not surprise me, your spontaneity at all. All right. Thank you so much for sharing that. It's interesting as people are sharing some of these, I get to go in and check out places that I haven't been. And it's like, oh, let's just add that to the list.

So from our bank of would you rather questions - Would you rather spend the day at an amusement park or lazing on the beach on the beach?

Tasha: On the beach!

Teresa: OK, get a nice nap in there.

Tasha: Yeah, get a nice nap.

Teresa: All right then. And finally, what is the question that you would like for me to ask another guest on a future episode? That's where our question came from, about the number in your business, which I think we're just going to make that a regular question.

Tasha: Oh, I love this. I would love to know what's one mistake they made that they wish they could go back and fix. And after they made that mistake, how did they course correct for the future?

Teresa: Oh, nice. I like that a lot because a lot of people, not a lot of people, some people have asked, what's a good book or what is something that you invested in that paid off, things like that. But I think we learn so much from mistakes.

Tasha: Oh, yeah.

Teresa: Thank you so much for asking that. Tasha, thank you for being here. It's been a pleasure. I feel like we've been best friends forever.

Tasha: I do, too. I love it.

Teresa: I hope to have you back sometime. There's plenty we can talk about. And I want people to check you out because you do so many different things that support online business owners. The timing is just right. There's just so women out here. Also, we'll put your links for your podcast. I like it so much. I was talking with someone the other day who said it's only about 70,000 women in this whole big wide world who are podcasting.

Tasha: That's amazing.

Teresa: Isn't that crazy?

Tasha: That is crazy.

Teresa: Yeah. So I just want us all to use our voices and thank you for using yours and for bringing your brilliance and light to this world. I appreciate you so much.

Tasha: Thank you so much.

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