How to Get Started With Group Coaching

If you're providing services or coaching one on one, a great way to scale up is to get into group coaching.  

It's just what it sounds like – coaching a small group of people rather than just one person or providing a service.  

If you have knowledge that other people want that works best when catered to them, coaching is a great option.  

So how do you get started? Here's a rundown of things you'll need to consider:  

What will you help people with?  

The more focused you are here, the better! Come up with a specific problem you want to help your clients solve.

Are you helping people get over their mental blocks to making money? Teaching them to build a business? Making and keeping healthy habits?

Figure out what you want to help your clients accomplish in your time together. What would be the ideal outcome?  

How long and how often will you coach your group?  

Think about how long it will take to accomplish your ideal outcome. Will you coach your group every week for a month? Every other week for two months?

You should also consider how much time to include between sessions to give your clients a chance to integrate what they're learning.  

Also, how long will your sessions be? 60 minutes is usually a good goal, but I've seen coaches offer 30, 45, or even 90 minute sessions.

Think about what you're helping the client do and whether that would be more digestible in short sessions or longer, more in-depth ones. The last thing you want is your clients burning out halfway through your session!  

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How many clients will you coach at a time?  

Group size is hugely important to group coaching. You want to find that sweet spot where you have enough people to make a good profit, but not so many that you or your group members are overwhelmed.  

I recommend starting smaller if you're nervous, even as small as 3 or 4 clients. If it feels right, work your way up from there.  

Will you include any other materials?  

You can offer group coaching to add value to a multimedia course (like doing a weekly group call or Q and A session along with audios, videos, or written material) or as a package all on its own. Whichever your prefer!  

How will you talk to your clients?   

You can coach in person if your clients are in your area. That can be a great option for hands-on work, like massage training or art classes.  

You can coach over the phone with a simple conference call or a program like Instant Teleseminar.  

You can also do video coaching online with a program like Skype, Zoom, or Google Hangout 

Test your methods.  

If you're new to coaching, it's a good idea to try out your methods with some beta clients. Talk to your Facebook groups or list to see if a few people would like a coaching session (or even a few) for free or a reduced price.

See if your methods work and if you even like coaching, and make sure to get feedback! You can also try hosting a free group coaching call as part of a course, or just for fun so you can get a feel for it.  

Coaching definitely gets easier and more refined as you gain experience! 


When you're ready to launch, put up a sales page, email your list, tell everyone you know (and start looking for new people), and enjoy your new income stream!  

If you're already coaching or if you're performing a service that you could teach others to do, I highly recommend group coaching. It's strongly rewarding, potentially lucrative, and a great way to grow your business!  

Stuck in the details of creating a new income stream? We can help!

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