With St. Patrick's Day around the corner, there's a lot of talk of luck going around. Personally, I don't have much patience for leaving things to “chance” or “luck” that shows up willy nilly.
I'll be upfront with you: There‘s no magical pot of gold at the end of the rainbow! Hell, there's no end to the rainbow and we all know that. BUT, that doesn't mean you can't be lucky in business. 🙂
PLUS, you don’t even need a leprechaun or four-leaf clover to do it! You can (and should) be busy creating your own luck.What's the secret? Simply being in the right place at the right time and being prepared for whatever opportunities come your way will yield crazy wild results!
Use these tips to begin creating your own version of lucky!
Make lots of friends
I'm sure you've heard that in business it's not what you know, but who you know. It's true! Opportunities often show up through people you know and discovered in everyday conversations.
There's a right and a wrong way to do this, of course. You can be slimy about it and look for people to use (but you'd never do that, right?) or you can approach people as the genuine, kind person you are. Instead of trying to “build your network,” make it your goal to be helpful, genuine, and interested in other people, and to make real friends.
The more you expand your social circle, the more opportunities and inspiration will come your way. You lucky duck, you!
Just like in your everyday life and relationships, consistency is HUGE in your business and marketing efforts. Regularly publishing content, connecting with your email list, and focusing on marketing efforts can help keep your brand in front of mind for your audience. Over time, this will lead to more successful launches and greater profits!
Likewise, showing up regularly to networking events and industry conferences goes a long way to building far reaching relationships.
Keep an eye on your industry
Make sure to stay up on the latest news in your industry. You don't have to jump on every trend, but having a good idea of what's going on means you're ready to pivot when necessary. This can put you miles ahead of the rest of the game and potentially save you a lot of time and money. It also puts you in a position to offer clients and colleagues the best insights on how they can take advantage of (or avoid) the latest shiny object.
To make this easy, set a time each day to read up on the latest industry news, or subscribe to a current podcast or newsletter that will give you the rundown.
If you have your operations in order, your SOPs created, and all the information you need to run your business in an organized and easy to find place, it will be a lot easier for you to access things when you need them, (saving you your precious time) and will make it easier to outsource when you're ready.
TIP: If you need help with this, let's set up a chat and I can help you figure out the best approach to outsourcing many of your organizing tasks.
As you can see, luck really is simply being prepared and being open. It's not as complicated as you think! What are you doing on a regular basis to create your own luck?