So you’re ready to do a webinar! Congrats!! You’ll find this a great way to connect with your audience, grow your confidence and create new revenue.
We’ve covered lots of details in the previous 2 posts, Terrified to Try Webinars and Recipe for a Bewitching Webinar . Today I want to answer a few of your questions and give you some final tips on what to do and what to avoid to make sure your webinar is a smashing success.
How long should my webinar last?
It depends on your audience and what you're sharing. Typically, no more than an hour. I usually plan about 40 minutes of content and leave a little room for questions. That way, you’ll be sure to cover everything without going over.
Does it matter if it’s live or recorded?
I prefer live because I like to be interactive. If that’s just not possible then recorded is better than not at all. Be sure your audience knows that you aren’t there live so they don’t feel like you “tricked” them. There are systems available now that allow you to jump on live at the end if you like to interact like I do.
What is the best day/time for a webinar?
Ideally what works best for your audience. If you aren’t sure then pick a time that works best for you. There’s no magic day and there will always be a reason to do it “tomorrow” so pick a time and commit to it! Thanks to the internet, my clients are located around the world so it's always someone's bedtime, dinnertime, etc.
How many slides should I use?
This is going to vary a bit. You need enough to keep the conversation moving but you don’t want so many that it feels like you are racing through the content. Slides should help reinforce what you are explaining. Photos, quotes, statistics and links that support your topic work great.
I prefer to keep things positive – and talk about what will make your webinar a success but I’m going to share just a few things that you should avoid – in the sincere effort to help you be as successful as possible.
Don’t talk about yourself too much. I’ve attended a few webinars where the host was reciting their resume 20 minutes into the one hour presentation. That’s just too much. By all means introduce yourself, let people know how to reach you and give them some personal info at the beginning and the end. But let your content wow them and I guarantee they’ll know who you are and where to find you!
Don’t save your “good info” for later. There is no way you can give away all your content in a 40 minute presentation. Make sure it’s value packed so your audience leaves knowing you shared your best with them. That’s what will bring them back to purchase in the future.
Don’t disrespect your audience’s time. Start on time, end on time and follow up when you say you will. If I’m going to give you an hour of my day, I want you to respect that and make it worth my while. I like to welcome everyone and chat informally the first 3-5 minutes but my minute 6-7 I’m ready to roll and begin the presentation.
Ready? I hope this has helped you realize that doing a webinar is easy and a great way to gain credibility, secure new clients and grow your circle of influence.
For even more help be sure to sign up for my webinar, Wickedly Wonderful Webinars below!
Monday October 26th
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