- What do I write about or send in my emails?
- Why is it that I’m either blank with no ideas or the ideas I have don’t seem good enough?
- I'm not techy. How do I even make this happen?
There are some other FAQs on this topic but today we'll stick to these three.
First, the good news is that there is a core answer to them all. The easiest way is to relax and be YOU.
[ctt template=”5″ link=”YF816″ via=”yes” ]You are the special sauce that you bring to the table. Not just what you know, but who you ARE.[/ctt]
Your audience wants to know that you care, and that you understand what’s happening in their world. Since I know you DO care, the rest is about getting organized and applying a bit of focus.
What to write about (Q1 & Q2)
I find it best to plan emails (or blog posts etc.) a month at a time. Think about what’s happening in the world that is of interest to your audience, in your business and in the lives of your customers. If you are adding value to your readers, your ideas are good enough.
Here’s a few things to get you started:
Seasonal Ideas – holidays, promotions etc. Tip: Plan these months in advance so you're ahead of the game.
Hot topics or trends in your industry – Is there something going on that you agree with or even disagree with? Share your perspective in either case.
Story of success – Case studies are powerful and helps others who may be struggling with the same issue know there's hope and that they are not alone.
Personal aha’s or transformations – Your audience likes to know that while you may be an expert in your field that you are human and admire your vulnerability and strength in breaking through a struggle.
Make a list of favorite tips, quotes, tools, websites, podcasts, etc. – Don't make it just a laundry list of links. Remember to share why you like them, how they’ve helped you and why they're important to the people reading your list.
Images, photos that inspire you – same as above
Mix things up. Do a video post if writing isn’t your thing. Share your research about a new app or program. The more you stick to a schedule, the more ideas will flow. I know it seems counter-intuitive but the more you put out into the world and share, the more you’ll have to share.
Lastly, let’s talk Email Marketing tech. (Q3)
If you’re emailing, it’s important that you use an email provider like iContact, Convertkit, Aweber etc. This insures you’re legal, that your emails get seen and it let’s you see what people respond to along with other important reporting features. All of the major email marketing providers include tutorials on how to use their service to make sure you're using it correctly.
Note: I know that this part can be challenging and if you’re new to all this it’s honestly overwhelming. That’s why I’ve got a great new course coming up that explains all of this in detail, including the strategies to make your email marketing simple. I'll also be around on a regular basis to answer questions and help you get this crossed off your to-do list.
It’s what I wish I had years ago when I started my entrepreneur journey. Don’t let what you don’t know stop you. This is an easy-to-follow program that lays it out step by step. It will save you time and the frustration of having to sort through tutorials to find exactly what you need in order to meet your email marketing goals.
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Send me your questions – and I’ll answer all of them in a future post. Today is the day to master communicating and creating content your clients crave.