Does Your Why Still Motivate You Meaghan Lamm


This week's guest:
Meaghan Lamm, Inspired Solutions Co

Meaghan Lamm - Episode 21


Meaghan is the CEO and founder of Inspired Solutions Co. a strategy and management agency that supports purpose driven entrepreneurs in finding and hiring high performing team members that align with their mission and values..

When she isn’t helping womxn grow their teams and businesses you can find her watching true crime, knitting, cuddling her cats, or baking something with chocolate.




In this episode ~

This week I merged the business building episode with our guest interview. What Meaghan shares about her journey is a great, living example of the power of your mission, or your why, which was the topic I was going to cover in our business building episode.

You'll learn:

  • Why checking in on what is motivating you is so important
  • There comes a point where you shift from running away from something to running toward something
  • The 3 mistakes to avoid when you're hiring
  • Whether Meaghan would rather explore the ocean or space - and why
  • How different types of coaching feel like a better fit depending on where you're at and what you need

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Are you running away from something or towards something? Tune in today to learn how the answer to that question will guide you to your next best part of this journey.

It's time for the Becoming a Profitable CEO podcast and it's all about providing you with the tools to succeed on this ever-evolving business-building journey. My mission is to make sure you know you are not alone, that it is possible and that you, yes YOU, CAN do this. You matter, the world is a better place for having you in it, and your voice is needed!

I’m Teresa Cleveland and I believe we can all make a difference and that having a successful online business is one of the best, most effective ways to do that.

Let’s get to it!

Hey, I'm so happy you were able to join us here on week 7 of 2021. Today's episode is a mixture of the business building and our guest interview. And the reason that I decided to do that is because I was going to talk about this very topic for the business building episode this week. And I thought what Meaghan Lamm is sharing with us today is a perfect example, just a living example of the power of your why, of your mission, vision and values, of what motivates you, your passion and purpose, whatever you want to call it.

I just know that throughout this entire episode, I was nodding and laughing. It was so much in alignment with what I share with others about the power and freedom that it allows you. So what you're going to hear today is how noticing things that were happening in her business, Meaghan came face to face with that question, "Is my why still motivating me?" And of course, she'll share how ultimately the answer to that guided her to her next best direction for her and her business.

You may have also noticed that too often we become reactionary in our businesses and we begin to drift along, just status quo. We may not be happy with something or we might be irritated at times, but we just take it all in stride, most times not even realizing it. And then one day we look up and realize that things are off, that we've been unhappy for quite a while, or our work just doesn't have the sparkle that it once did. We're not as eager to jump up and get to work.

So we have a choice there. Right? We get to either step back and assess and choose to make changes so that we are happy, so that we do feel more fulfilled in what we're doing. Or we can continue in that same direction, where sooner or later we're going to end up right back in that place, with that choice. Do I want to continue down this path this way?

And that's one of the things that I love about being a business owner. I get to decide, you get to decide, what we want this to look like. And sometimes we just need that reminder that that is possible. So that's what we're doing today, that's what today's episode, a big part of what today's episode is about.

As anyone who's been listening in for any length of time knows, the power of your mission, vision and values is very near and dear to my heart. I absolutely love Meaghan's take not only on this, but what prompted her to take the time to do it. And her transparency, that it didn't happen overnight or in an afternoon.

So today I'm inviting you to take a look at where you are, where your business is, and consider whether it's time to begin defining your motivation and mission so that it can help guide you to build a business that lights up.

So who is Meaghan Lamm? She's the CEO and founder of Inspired Solutions, the strategy and management agency that supports purpose-driven entrepreneurs in finding and hiring high performing team members that align with their mission and values.

When she isn't helping women grow their teams and businesses, you can find her watching true crime, knitting, cuddling her cats, or baking something with chocolate.

Today she's also sharing with us the top three mistakes we're probably making when we're hiring, along with her guide to attract the right candidates with a kick ass job description.

Let's listen in.

Meaghan, it is so good to have you with us today. How are you doing in this new year?

I'm doing well. Thank you for having me. I'm excited to be here.

Let's start off, did you choose a word of the year? Do you do that? Word of the year. Theme of the year?

I do. I love doing them. It's funny because as soon as I choose the next one, like the previous one goes out of my brain. So I have no idea what any of my words were before 2019. But this year for twenty twenty one, my word is joy. So I'm really looking forward to leaning into that this year.

Oh my gosh, absolutely! We sure need it, don't we?

(laughing) For sure. We definitely need some joy this year.

Let's bring some joy to some other female CEOs out there who are making their way along this path to being a profitable CEO. Share with us something that happened with you, just a shift, and Lord knows we've had many. I say that every time, but it's true. I just had one this week. So share something that will help somebody else who's out there?

I would say that 2020 was the year that I just examined why I was doing everything that I was doing in my business. I worked with some clients who were not good fits last year. Really not good fits that ended up having to be fired. And I think after I fired the last one, I just sat down and I asked myself, am I motivated by my why or am I motivated by money or trying to keep up with the Joneses or whatever.

And when the answer was that I was not motivated by my why, I knew I had to sit down and really figure out what that looked like for me. So I did. And when I did that, kind of what I should be doing and what I wanted to be doing opened up and became so much clearer. And that realization really gave me permission to let go of all the things that I was doing because I thought I should be doing them.

And to focus more on the things that not just furthered my mission in this world, but also are things that I enjoy doing more than what I was doing before because I felt that I should be chasing a certain dollar amount.

Basically, we do tend to do that in phases of our business. The work comes up and it's like, well, I can do this, right? That was one of mine way back when, I have to remind myself, just because I can doesn't mean I should.


So what did what was happening that you realized that these people were a bad fit and all of that? Because everybody does need to know it's OK to fire clients. It's absolutely OK. It's better for them as well as you. So all the way around, it's a good thing to do when it's not a good fit.

Yeah. So I have a small agency. We do management like ongoing management for select clients. And this client was pushing a lot of boundaries over and over and over again where she was not respecting her manager's time, her operations manager's time, really respecting how we do things as a company. And she wasn't respecting her own team, her team that was really independent of us that we were managing for her. And those things are all things that I try to give you a little bit of a benefit of the doubt in the beginning, but I don't put up with it for very long.

And so we just got to a point where we were done putting up with her boundary pushing and her boundary crossing. And so we ultimately parted ways with her. I'm very protective of my team and their energy and their time. I respect them a lot and they bring a lot to me, to my business, to our clients. And so I'm always kind of making sure that I'm putting them and their needs first and protecting them so we don't put up with shitty clients for very long. If they actually make it through all of our defenses and sign contracts, we don't put up with that for very long. So we ultimately parted ways because of that.

And I think that's so important. And leading up to letting the client go, I know for a lot of people, especially starting out, there's all that thing. For me, it happens in my chest where it's just like, oh, I just need to do this and I don't want to do this but I do want to do it. It's just all that turmoil that goes on.

And then on the other side of it, it's like, ahhhhh okay.

Yeah, it feels so much lighter, so much better when you lean into it.

It opens up space for the right people to come along. I think that's wonderful. So with your agency, I know you're an online business manager and you own the agency who is a good client for you. Like how if I'm talking to someone, how would I know? Like, oh, they need to talk with Meaghan:.

Our ideal client, the people that we love to help the most are people who essentially view their business as a tool for social change, which always sounds like such a big ask. These are people who are building their businesses in order to create more wealth so that they can then use that wealth to create systemic change in the world. They typically identify as feminists as well as visionaries. They are very purpose-driven, right. They're very driven by their missions in their businesses, and they are really looking to grow and scale with other people who understand what it means to be purpose-driven and who are very socially conscious and always looking for ways not just to scale the business and make more money, but to do so ethically and as a way to, like I said, create systemic change in the world.

That is incredible. And I love how clear you are on that. And I'm sure that took a while and some of those crappy clients that are out there. And sometimes it's just that they don't know what they don't know and they have more growth to do. It's not that they're terrible humans. But I love that. And I'm sure that's part of your interview process.

That's something else I want everybody to know. When you are working with clients, you are interviewing them when you do, I don't love the term discovery call, I don't use that, I don't use anything anymore. It used to be a compatibility call to see if we were compatible because it's a two-way street there. It's not just them interviewing you and you sitting there, fingers crossed like, oh, my God, I hope I say the right thing and they hire me. It's just a great way to do things to understand that you are interviewing them as well.

Yeah, that is I mean, hiring is now a huge focus on what we're doing. We're very selective with the management clients that we actually take on. But yeah, I'm very vocal about who we serve and what I am all about in my own business, in my marketing. So there's no confusion about what we're about and what we believe in.

So that usually self-deletes a lot of people who aren't aligned for things like that. But yeah, absolutely. We've definitely during that sort of initial call, where we're feeling out whether or not we're a good fit, it is more about me interviewing them than it is about them interviewing me 90% of the time.

Did you have that attitude when you first started or was that something that grew?

(laughing) That was absolutely something that grew. I mean, when I first started, I started kind of by accident. I was just looking to make some extra cash before I went back and got a real job. I had just moved. And I think my first ever client, I charged them like $8 an hour, which is ridiculous now.

But, yeah the first couple of times I actually went through that sort of that interview, discovery call, whatever process, it was very employee mindset. Right? Because I had just come out of being a teacher and very employee focused. I was like, oh, I hope I say the right thing and convince them I'm the right person to choose and whatever. It definitely, it took a lot of time, a lot of unlearning the employee mindset to realize that, oh, yeah, I'm a business owner and I'm deciding I want to work with them as much as they're deciding they want to work with me. I definitely didn't start out that way though.

That's one of my core values, choices. I want to have choices. I want to give people choices. It changes your energy around everything when you get to embrace that.

Something you've mentioned a couple of times now, and this is something I've been dealing with out here as an online business manager and director of operations, having that background. That's not exactly what I'm doing these days. But with that background, I find so much pushback with a lot of people around mission, vision and values.

It's just, it has that corporate feel. And, you know, it's just like "I don't do anything corporate. I got out of that." And so I find a lot of pushback on that for people who are, really it is so funny to me because they're struggling to try to figure out in their business, like, why can't I get any further right? But they haven't done that foundational piece of it. And again, they just didn't know what they didn't know.

But you mentioned it a couple of times your mission and your client's missions. And how did that play out in your business? At what phase in your business did you really sit down and think about your mission?

I would say probably sometime in early 2019. So I think there's a there's just a period and in all businesses, I mean my experiences in online businesses. But when you start a business, you're usually running away from something. Right, like you're running away from your corporate job or you're running away from not being able to pay your bills or whatever. You're running away from some consequence that might get you if your business is not a success. And then inevitably you hit a wall or a plateau or a ceiling, and then you have to decide what is it you're going to run towards rather than away from in order to motivate yourself.

Because once you can pay all of your bills and your business is kind of chugging along, running away from shit does not really motivate you anymore. You have to then decide to run toward something. And so I started having this kind of inkling that I was burning out on running away from things. I was living on my own in a really nice apartment and had everything I wanted. And I was chugging towards six figures and and all this stuff.

And I realized that running away from the things I had originally been running away was no longer motivating me and I needed to figure out what it was I wanted to create that was bigger than myself so that I could run towards something. And that's when I really sat down to figure out what my mission was. What was the ultimate purpose of this business? What did I want to use it as a tool, to accomplish in the world?

And I don't think I mean, I know for sure that I didn't come to my ultimate mission overnight. It's not like I sat down with a pen and paper and had it all figured out in a couple of hours. But each time I sat down and looked at it and played around with it, I thought on it and tapped into my intuition and all that kind of stuff, the closer I got. I think now I'm at the truest iteration of what my mission here is, for my business and just in the world in general.

But it was definitely a process and I think it was there's just a point for every business owner. I don't know if it takes every business owner three years to get there like it took me. But I do think there is just a point for every business owner, you have to decide what is going to continue to motivate you. And that's typically when I feel like a lot of people sit down and actually figure out what their big mission is.

I think that's such a great way to put it. I hadn't really thought about it that way, but yes, running away from something, you know, that definitely will motivate you.

But you do hit that point. And no, I don't think it happens at the same time. And that changes, right? Your mission three years ago could have been different. I've been in this online space now for over 12 years and it's taken on all kinds of different forms.

Well, Meaghan, I know you are talking about hiring and you have a great lead magnet around hiring. I just want to say for anybody listening, I have seen some of Meaghan's job postings, job opportunity postings, and I'm like, oh, my God, I just want to copy that, it is like perfect. And now you put together a lead magnet for that, for other people to develop their own. Tell us about that.

Thank you, first of all. So I wanted to pivot into hiring because I feel like so many people find this process really daunting and unnerving and scary. And so that leads them to either not hire until it is a complete emergency and they're freaking out and they have to hire someone immediately. So they probably don't pick someone who is a perfect fit or they hire a bunch of people in random positions and they don't really know who's in charge or what anybody is responsible for. And things kind of fall through the cracks even though they're working with a team.

The first place that anybody who you're bringing onto your team has a touch point with you is your job description. And I see a lot of job descriptions that just don't hit all the points that they need to hit in order for you to attract the right applicants so that you're dealing with qualified leads when you get into the interview process. So I wanted to put something together that really took you through the anatomy, that's what I call it,the anatomy of a really good job description. My job descriptions have eight different sections on them. Not to put anyone off this freebie, but it's just a very comprehensive look of how are you attracting, what elements do you need to attract the right people and what elements do you need to repel the wrong people? And that's kind of what the purpose of writing a really good job description does for you.

That is what I've seen in them. I'm like, boy, I know who's not applying for this.

Yeah, exactly.

And that is just as important because as the business owner or whoever on your team is doing that hiring, you're spending time, you're you're paying them to go through these. So why go through 40 that are not even a good fit based on just, the superficial.

Yeah, absolutely. Oh my gosh. When we started using that, we just repeat it every time we hire a different position, whether it's for us or for clients, we just make small tweaks based on what the position is. But we leave a lot of it the same, a lot of the sort of value searching, mission-oriented stuff. We leave exactly the same. And then we get great results really every time we use it, every time our clients use it as well. It's a good tool.

To what you just said about leaving those parts the same, I was thinking this when you were talking about your ideal clients and how they show up. Like-minded people normally hang out together. Birds of a feather, right?


So I'm sure you get referrals that way, too, because when you align with your person and the type of person you're working with, you want to work with, then they're going to refer you to other people like them.


Not very many people that I've ever worked with or even people that I know who have friends that are the polar opposite of themselves.

Yes, that's true. Especially not in today's climate, I feel. Like if you know, you know. Yeah. I think a lot of online business owners don't focus as much on referral opportunities as they could. There's a lot of focus on marketing and there's a lot of focus on social media. And of course, those things are very important. I don't want to say that you shouldn't be posting on social media or anything like that, but referral relationships are also just as important, especially if you are a service professional, VA and OBM, DOO, something like that, because those leads are warm, right? They're coming from someone who knows you, who knows what you do, who knows who you are, who knows what you're about. And those leads are incredible.

So, yeah, absolutely. When you find somebody who jives with you, they recommend you to someone else, even if you're posting this job post. And ultimately, the person feels like they're not a good fit because maybe they're in the wrong time zone or whatever. They then have that information in their brain and they can refer you to someone else who might be a good fit for you.

And when they come across someone, they're going to be like, oh, you need to check out this job opportunity. I love that you have talked about the anatomy of it, because I think sometimes that's overlooked. It's not just, OK, here's what I need. And there are different parts and pieces to it.

All right, Meaghan, I'm going to go ahead and put the link to this lead magnet in the show notes, "Learn how to write a killer job description that attracts high quality candidates that are knowledgeable and aligned with your goals and values."

I know you talk about three things that we're doing wrong when we hire. And I can say I'm one of those people, I'm going to download your lead magnet because we're getting ready to post a job opportunity. So this is perfect timing for me. Well, I know there are a lot of mistakes and that not everybody makes the same mistakes. But if you would share the top three, that would be great.

I would probably say the first one is when you focus too much on skills and not enough on values and alignment, a lot of people, they think they know which skills they need and they may not necessarily know exactly what skills they need, but a lot of skills are learnable or teachable. Obviously, you're looking for someone to, like, run your Facebook ads or create a landing page that is going to convert or be a copywriter. You want someone who has the skills. But if you're looking for more general VA help, too many people focus on they have to have attention to detail and not enough on do they align with my mission and values. So that would probably be the first one.

The second one is probably you're asking the wrong questions during the interview process, if you're asking any questions at all. So a lot of the time clients come to me for hiring help and they're asking questions that are very employee focused that aren't actually helpful.

The kind of work that you're doing, it's pretty rare that you need someone who's going to work exactly your hours every single day. I like for my VAs, for their hours to overlap my day by a healthy amount just in case something happens or we have a bunch of questions or whatever. I've worked with VAs who are on the other side of the world and their working days are the exact opposite of mine. And it doesn't really work for me, but they don't have to work my exact 11-6 hour every single day as long as I some healthy overlap there.And I can make sure that any questions or issues answered.

So you want to make sure you're asking the right questions in the interview process. And those would be questions that are focused more, again, on their values, their ethics, things that are really important to you. Like, did they have a lot of attention to detail? Are they well versed in this very specific system? Because you need somebody who can kind of jump in and get things done the right way and that sort of thing.

And the third thing is probably test projects. Something that I see a lot is asking potential candidates to do test projects.

First of all, if you're asking people to do this, pay them. Don't be asking them to work for free, because we don't do that here. So if you're going to ask for a test project, please pay people.

But a lot of the test projects are unnecessary. I think this is another sort of employee holdover. I used to use these before I realized they didn't actually change my opinion about anybody because, again, skills are learnable.

And I would ask you if you are thinking about doing a test project for kind of random, sort of mundane skills to ask yourself why you're really using that, because a lot of the time that's probably not really telling you what you think it's telling you. So, I would do away with test projects during your interview process. One, because I think it doesn't really show that you have trust that they are the expert that they are saying they are, if that makes sense. And two, because I don't think it's going to teach you the thing that you think it's going to teach you in the long run about their skill level and what they bring to the table.

All good points. I see people asking for references. On both ends of this, as the person hiring, I think its probably not the best thing. And as the person who is being asked its really uncomfortable. I know I don't want to bother my clients to sell this prospect because that's not their job, right? That's my job. But as someone who's hiring, I know that there's that space where it's like, well, it would just be nice if somebody confirmed that I'm thinking the right thing here because there are some not not-so-great people out there. And I see a lot of people early in their business burned by people who ghost them and other things.

Sure. I have many thoughts about references and resumes in the online space. I've really never understood the point of references, even in corporate, like in the job/employee world. Who's going to put down a reference that isn't going to say nice things about them. Right? I'm not going to put down my old boss who thought I was lazy and never showed up on time. Right? I'm not going to do that. You put down the boss who really loved me.

When it comes to references, I always tell, like on the service pro side, I don't want to put my sale in the hands of a former client. I have clients who would more than gladly act as a reference for me, but I don't want to lose control of the sale by sending it to a client and having them sell this potential to me. That's what testimonials are for. And I have heard pushback from some people who were like "oh, but testimonials could be fake."

And it's like if you're on someone's website and you're reading a testimonial and wondering if it could be fake, you probably don't have a level of trust established in order to hire really anyone. Because it is, it's it's a level of trust. It is like that when you hire literally anybody. And I always kind of conflate it to if you are going to hire a plumber, would you reach out to that plumber and be like, you can't come fix my toilet until you get me two to three references that I can call to make sure that you're not terrible.

You would just read reviews about them online and then you would decide if those reviews were accurate enough for you and then you would pay them and then you see what happened. Right? And I think the same is kind of true. A lot of the times you can weed out people who, and not always, there's always going to be somebody who's dishonest, who might slip through. But you're going to weed out people in the interview process if you're asking the right questions who are not good fits, who are potentially going to leave you high and dry.

And that's the importance, really, of the interview process. You want to ask the right questions to make sure that you're looking for those red flags to weed out people who might potentially want to scam you or not be able to follow through or whatever.

All right. Well, all great information. I love that you have experience both as working with clients and hiring for clients. So valuable, such a valuable skill.

So we're going to put the link to your website and your lead magnet so that people can dig into that. Because I know a lot of people in the online space now are to the point where they are like, OK, I've got to hire somebody. I'm sleeping two hours a night. I've got to hire somebody. But again, I just don't know what to do.

For sure, it's a problem.

Music: ~Funky Beat~

All right, well, that sound means it's time to move on to our Quick Fire, our lightning round. We still haven't come up with a name for this. Anybody that's been listening for a while, if you have an idea, send it in.

All right, Meaghan, let's start with an easy one. Would you rather, I love would you rathers, would you rather explore space or the ocean?

The ocean. Because I don't feel like I want to run into any aliens. Honestly, I don't know how they feel about human beings right now. They're probably a little bit disappointed in us, so I think I'd rather explore the ocean.

I love that because I just thought to myself, oh, we've seen some examples of what we think are aliens.


All right. So on the business side of things, have you ever worked with a coach?

Yes, several coaches actually.

And what I've seen, successful business owners, these are some of the fundamental things that they do. Number one, mission, vision, values, passion and purpose, whatever you want to call it. Your why I do what I do having that in place at some point in your business and then working with a coach as you reach different areas in your business, that you need specific help or focus.

Because a lot of people, I think, will, they come up against something they're so good at what they do that they come up against something and they think, 'oh, well, I suck at this. I shouldn't be a business owner.' When it's like, no, you just don't know how to do it, you can't know how to do everything.

So what kind of areas have you worked with coaches in?

So I have worked with both business coaches and mindset coaches in my five and a half years. At this point in business, I've found them both valuable for different reasons. So also for business coaches, I've worked with them independently, one on one. And then I've worked with them in really intimate group settings, group mastermind settings. Actually, for business, for some reason, I prefer the mastermind sort of vibe rather than just one on one, but I much prefer one on one for my mindset coaches, just because there's lots of crying.

Well, yeah, there's that. And sometimes you just need to, it needs to be about me right now.

There's always nice hive mind that comes with a business mastermind. But for sure, when I was working on mindset stuff, a lot of inner work and thoughts and things like that, I just needed it to be all about me for me.

Right? And it's okay. I feel the same way. I've worked with quite a few different coaches and it's been wonderful that I can go and get what I need help with right now. What I like about the one on one, even in business, is sometimes I don't want to wait and go through your program that you're dripping out over 12 weeks. Right? I just need to know now because I want to do this right now and how do I make that happen?

And what I like about the masterminds in the group settings are you get to hear from other people where they're at and you just think, oh, well, maybe I'm not going to be able to use that right now, but that's not bad I hadn't thought about that. And you can put it on your future list that you want to work on. So it opens our eyes to even more possibilities.

Absolutely. Yeah. A lot of the times the advice can always be cross applicable. Right. Like if they're struggling with something and they ask for some guidance or whatever, nine times out of ten, there's probably a way you could apply that to yourself as well.

Right? Or you have a client that you can apply that to.

There's that too, for sure.

Teresa:All right looking at your bottom line, your revenue, that is something obviously that's important to all of us. But other than your bottom line, what is the most important number to you in your business?

Oh, man, that's a good question. I would say the second most important number to me in my business is our charitable giving number, which is generally a percentage of our revenue. So I know that the more revenue that we have, the more charitable giving that we're able to do. So that's typically how I structure my financial goals every year is how much money I want to give to charity. And then I can work the number backwards from there in terms of what our revenue targets are.

Oh, Meaghan, I'm not at all surprised. The way that I you show up online and your authenticity, everything that I see with you, that does not surprise me at all that that is your second most important number. In all sincerity. It does not surprise me at all. So, I think that's beautiful.

All right. Now I have a question from another guest. She asked, how do you keep your blinders on so that you're not distracted by the next shiny object or going down that next rabbit hole? How do you stay focused on where you're going?

I would actually say I'm not predisposed to shiny object syndrome. I'm very type A, so I can hyperfocus really well. But I have a core group of biz besties who, if I feel like I'm getting pulled right? Like I'll set my goals then if I feel like I'm getting pulled off my goals, I will reach out to them. Just kind of be like, remind me why I'm doing this right. And keep me, keep me on track, keep me accountable.

But then I also lean on my intuition a lot in my business. And so if I feel like I'm getting pulled off or going in a different direction than I had originally set for myself, I will sit down with my journal. That's kind of how I process things the best, is writing them out. And I'll just ask, am I going in the right direction? Is this something that's meant to distract me or is this something I should lean into? And then I kind of make my decisions from there making.

I love that. It really gave me pause to really think about that, because we have so many other things that we could measure against and how we stay focused. But that is, I love that, I am going to sit with that for a while. So, I hadn't really thought about that. We do trust, maybe we do it without thinking about it and we just need to lean into it more to really tune in.

And then last but certainly not least, what is a question that you would like for me to ask a future guest?

I always like to know what someone's favorite and least favorite tasks are in their business. Those answers are always so fun and so telling as to either the type of business that you have or the type of services that you offer.

All right. Well, thank you so much for that. I am eager to find out as well.

Meaghan, thank you so much for being here today and sharing all your brilliance. We're going to put all the links to where people can find you online, get your lead magnet, connect with you on social media and all the places online. Thanks again for being here. It's been a true pleasure.

Absolutely. Thank you for having me.

Thanks for tuning in to another episode of Becoming a Profitable CEO. I'll be back next week. But in the meantime, let's continue the conversation. Head on over to our Facebook group at and share your take on today's episode.

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