It’s never too soon to start thinking about PR for your business, whatever stage it may be in. You can start small now while also planning for the future.
Public relations is vital to your company’s success, because it doesn’t matter how great your product or service is—if no one knows about it! PR helps get the word out to your audiences (customers, potential customers, partners and the public at large) about all the cool stuff you’re doing.
Good material for PR includes new products or services, new features, customer success stories, awards won, speaking engagements, upcoming events (such as trade show appearances), new hires, new funding and so on. All this news can be leveraged in a number of ways to promote your business, helping to drive more traffic, and potentially more business, your way. PR also gives you material for your content marketing efforts, helping you feed your social media channels with fresh information.
So don’t hide your light under a bushel….get the word out with PR!