Today I’m sharing my proven go-to recipe for a great webinar. It’ll make planning yours a snap. You can also use this outline for any presentation so I’ll explain it here and I’ve also put it in a handy checklist that I'll be giving away on the webinar that you can save for the future. Register at the bottom of this post.
Title – Grab attention with an out-come/expectation. Your audience should be able to understand what the take-away will be for them.
Example: How to write great titles that makes people read your post.
Goal – Be sure you know what you want to accomplish and how many attendees you want to sign up. Is this to sell a product or to grow your email list or to introduce a new service? Be specific so you know when you hit the mark. (Hint: this will also make it easier to know what type of wording, images and resources to use)
Message – Pick one primary take-away that everyone will understand. It’s also good to have another 1 or 2 secondary points or a bonus take-away that adds value to those attending.
Relevance – What problem are you solving? How does your take-away(s) and resources support solving that? This may be the best place to start if you aren’t sure what to teach or offer.
Success Stories – This is one of the easiest ways to demonstrate how you solved the problem for others. You could even have a client on the webinar with you to tell the story in their own words if you’d like.
Social Proof – Show your audience how they can check you out. Testimonials and links to your online profiles will give your audience confidence that you are the expert and someone they can trust.
Set Expectations For Follow Up – If you have an offer, let people know how to take advantage of it. If you promise follow up materials, recordings or other bonuses make sure you explain how and when they can receive them. This is critical to your credibility as well.
Follow this formula in your planning and you’ll have a webinar that people will want to attend. You’ll also set yourself apart as an expert that truly knows how to help them.
Register for my newest webinar, Wickedly Wonderful Webinars. You'll receive tips and strategies, your checklist and live answers to any of your questions!
Monday, October 26th
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