What Goes Into A Brand Anyway? Teresa Cleveland + Courtney Frietag


In this episode ~

So many times when we begin building our companies, we start talking about our logo and colors long before we start talking about our brand. Sadly, sometimes, we check "Branding" off of our to-do list because we actually believe that we've already done it once we get the logo with our colors and tag line created.

Courtney Frietag from Levity Design is here today to share why you shouldn't skip to the "sexy" part of branding and what to do instead!

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This week's guest:
Courtney Frietag, Levity Design Co

Courtney has been smitten with storytelling ever since she hid a tape recorder throughout the house as a kid to catch raw, unfiltered conversations. Today, she helps women build strategic and stunning brands by getting crystal clear how to articulate your message, convert consistently, and have FUN doing it! When she's not behind her iMac, you can find her searching for thrift store finds, perfecting the perfect power nap, and hanging with her two teenagers and husband in Portland, Oregon.

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